Responsibilities

• Tracks, manages, and analyzes marketing data across all digital and traditional channels to inform campaign execution and audience targeting established with department leadership.
• Acts as the primary lead for implementing data-driven campaign strategies and multi-channel marketing plans.
• Plans and manages integrated digital and traditional marketing campaigns, coordinating data-informed channels including paid social media, display advertising, SEO/SEM, email communication pipelines, and lifecycle journeys (acquisition, onboarding, win-back).
• Manages the marketing calendar to ensure timely asset distribution, data collection, and cross-departmental alignment.
• Manages marketing analytics tools and platforms to continuously monitor campaign KPIs, track ROI, and deliver actionable data reports to department leadership.
• Oversees post-visit survey distribution and analyzes audience data, visitor lifetime value (LTV), and Net Promoter Score (NPS) metrics to optimize campaign performance and support attendance goals.
• Maintains data accuracy and campaign tagging across web, email, CRM, and ticketing platforms to ensure reliable reporting and audience segmentation.
• Utilizes modern marketing software, CRM systems, and AI-assisted analytics tools (e.g., generative copy platforms, dynamic creative tools, native CRM features) to streamline content creation, conduct A/B testing, and deliver personalized, data-targeted campaign content.
• Coordinates with media agencies to execute approved media plans, track ad performance data, and monitor campaign delivery against established budgets.
• Serves as the primary operational point of contact for external marketing vendors, including advertising, production, and audience research agencies.

Requirements

• Education & Experience: Bachelor’s degree in marketing, communications, data analytics, or a related field, with 4 to 6 years of progressive marketing, advertising, or media experience, including 2 years in a supervisory role (or an equivalent combination of education and experience).
• Data Management & Analytics Expertise: Strong hands-on expertise in marketing data management, campaign performance tracking, audience segmentation, and synthesizing raw data into actionable campaign reports.
• Marketing Execution: Proven track record in executing integrated, data-driven traditional and digital marketing campaigns across diverse media channels.
• Technology Adaptability: High proficiency with marketing tech and data tools, including Google Marketing Platform (Analytics, Tag Manager), CRM systems (e.g., Salesforce), ticketing platforms, CMS platforms (e.g., WordPress), email systems (e.g., Mailchimp), and AI-assisted marketing tools.
• Project Management: Strong organizational and project management skills, with proven ability to manage timelines, track campaign budgets, and prioritize competing deadlines.
• Communication & Collaboration: Excellent written and oral communication skills, with strong copywriting, editing, and data presentation abilities.

Benefits

• Medical, dental, and vision plans with flexible spending accounts
• Paid time off (holidays, vacation, and sick leave)
• Immediate eligibility to enroll in a voluntary retirement savings program upon hire
• Group Retirement Plan available after 1 year of employment with employer match
• Hybrid schedule for eligible positions