Responsibilities

• Analyze performance across marketing channels including paid media, digital marketing, and other marketing initiatives.
• Monitor campaign performance using analytics platforms such as Google Analytics and media platform reporting tools.
• Identify trends, opportunities, and insights to help optimize marketing performance.
• Develop reporting and dashboards to provide visibility into marketing performance.
• Support broader marketing measurement initiatives, including Marketing Mix Modeling (MMM) and incrementality testing.
• Coordinate with external partners, media agencies, and internal teams to gather data and inputs needed for measurement initiatives.
• Assist in reviewing and summarizing measurement outputs to help inform marketing planning and optimization.
• Support the coordination and analysis of incrementality and lift testing across marketing channels.
• Work with marketing and media teams to evaluate test results and identify opportunities to improve campaign effectiveness.
• Contribute to a test-and-learn approach to marketing performance improvement.

Requirements

• 3–5+ years of experience in marketing analytics, media analytics, or digital performance analysis.
• Experience analyzing marketing performance using tools such as Google Analytics and media platform reporting.
• Familiarity with marketing measurement approaches such as attribution, Marketing Mix Modeling (MMM), or incrementality testing.
• Strong analytical and problem-solving skills with the ability to interpret data and summarize insights.
• Experience working cross-functionally with marketing and analytics teams.
• Strong communication skills with the ability to present insights clearly.