Manager, Marketing Activation

Chicago, IL (Unknown)

$65K/yr – $70K/yrManager3+ years expFull time

Posted 4 days ago

Job Summary

Own and drive the Go-To-Market activation and annual marketing plan for United Way of Metro Chicago and 211 Metro Chicago, lead integrated campaigns, and manage vendor relationships and production across direct mail, digital, and peer-to-peer fundraising streams.

  • Own annual marketing plan activation and budget management
  • Coordinate cross-functional campaigns with Development, Creative, and Operations teams
  • Oversee direct mail and GoFundMePro campaigns with reporting on audience engagement

Job Description

Responsibilities

  • Go-To-Market / Annual Marketing Plan Activation
  • Execute integrated marketing campaigns that support organizational priorities, including fundraising, volunteer engagement, corporate partnerships, advocacy initiatives, civic strategies, community impact programs, and 211 Metro Chicago.
  • Coordinate the planning, placement, trafficking, and monitoring of paid advertising campaigns for United Way and 211 Metro Chicago.
  • Manage insertion orders, advertising agreements, and campaign documentation; work with Sr Manager, Art Director on creative development; and manage annual marketing budget.
  • Manage contract process and management for all design and paid advertising vendors.
  • Review marketing campaign performance data and collaborate with Marketing Operations Manager to evaluate effectiveness.
  • Campaign Materials Management
  • Manage the production schedule and routing of all campaign materials 2x / year.
  • Receive content edits from Digital Content Manager and work with Art Director to update design.
  • Partner with the Marketing Operations Manager to ensure associated website updates, digital assets, and supporting materials are completed.

Requirements

  • The ideal candidate is a highly organized marketing professional with experience managing integrated marketing campaigns, paid advertising initiatives, fundraising campaigns, vendor relationships, and cross-functional projects.
  • Education & Experience
  • Bachelor’s degree (B.A) in Marketing, Business, Communications, or related field.
  • 3 to 5+ years of demonstrated success in marketing activation, campaign management, brand marketing, communications, project management, or related experience. Experience managing paid advertising campaigns and vendor relationships.
  • Experience working with fundraising, event management, CRM, or donor engagement platforms.
  • Experience supporting nonprofit fundraising campaigns preferred.
  • Familiarity with GoFundMePro or similar event management and online giving tool preferred.

Preferred

  • Familiarity with GoFundMePro or similar event management and online giving tool preferred.
  • Photography or video editing experience a plus

Benefits

  • Medical, Dental and Vision
  • Life and AD&D Insurance
  • Disability Leave
  • Paid Parental Leave
  • Paid Family Leave
  • Employee Assistance Program
  • 401k Plan
  • Paid Time Off including: Personal Time, Sick Time & Paid Holidays
United Way logo

United Way

3.7 Glassdoor

Whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our global reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re mobilizing communities to action so all can thrive. Join us! #UnitedIsThe Way

Alexandria, Virginia, USA
3K employees (172 in marketing)
60% recommend to a friend
69% CEO approval

Salaries

Posted range

$65K/yr – $70K/yr

Taken straight from the job posting.

See all United Way salaries

Marketing Team

Marketing Team Size
146 (5% of company)
Median Tenure
14.5 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Last Raise
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant
  • Oct 2024
    Grant

Traffic Signals

Monthly Visitors
226.6K
Monthly Google Ads Budget
$27.3K
Traffic Source Mix
Search
42.4%
Direct
44.8%
Referral
8.5%
Social
2.7%
Paid
1.3%

Headcount Trend

Current headcount: ~3K

Recent News

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Manager, Marketing Activation

United Way · Chicago, IL · Unknown