Responsibilities

• Serve as day-to-day owner of the loyalty program and platform.
• Partner with leadership, Operations, and Merchandising to define loyalty strategy, structure, and key offers (earn/burn, tiers, promotions).
• Manage the loyalty roadmap, including feature enhancements, tests, and new capabilities.
• Work with the loyalty vendor and internal teams to ensure smooth operation, uptime, and issue resolution.
• Develop and maintain customer segments (e.g., high-value, daypart-based, category-focused, lapsed guests).
• Design and manage customer journeys (welcome, onboarding, win-back, cross-sell, seasonal journeys).
• Use transaction and behavioral data to create targeted and personalized campaigns that support business goals.
• Continuously test and refine personalization rules and targeting strategies.
• Track and report on loyalty and CRM performance: enrollment, active usage, visit frequency, basket size, offer redemption, and campaign results.
• Provide regular readouts and insights into Marketing, Merchandising, and Operations.

Requirements

• 3–6 years of experience in loyalty marketing, CRM, or related digital marketing/analytics roles, preferably in retail, convenience, grocery, or QSR.
• Hands-on experience with a loyalty platform and/or CRM tools, including segmentation, campaigns, and basic journey building.
• Comfortable working with customer and transaction data; able to build segments, read reports, and turn findings into clear actions.
• Familiarity with offer strategy (earn/burn structures, promotions, tiers) and how loyalty programs support traffic and sales.
• Strong collaboration skills; proven ability to work with Operations, Merchandising, IT, and external vendors.
• Organized and detail-oriented, with the ability to manage multiple tests, campaigns, and requests at once.
• Proficiency with Excel and PowerPoint. Experience with reporting or visualization tools is a plus.
• Bachelor’s degree in marketing, Business, Analytics, or related field preferred.

Benefits

• Family first atmosphere
• Benefits to fit your needs
• Paid time off in your first year
• Team first environment
• Paid Gym Memberships
• Monthly teambuilding exercises
• Everyday Pay if needed
• Flexible Schedules to attend family events
• Professional Training
• Advancement opportunities