Responsibilities

• Strategic Vision: Own end-to-end lifecycle strategy, mapping key moments and designing campaigns to activate, retain, and re-engage users
• Cross-functional Collaboration: Partner with product, engineering, design, education, customer success, and sales to define user segments and trigger-based journeys
• Implementation: Ideate and execute multi-channel campaigns with a test-and-learn mindset
• Comprehensive Experience: Build and manage automated email flows: onboarding, feature adoption, winback, upsell, referral, etc.
• Performance Tracking: Establish metrics and KPIs including improvements to activation rate and upsell revenue, continuously monitor performance, and make data-informed adjustments to achieve business outcomes

Requirements

• Proven Experience: 3–6 years in lifecycle, CRM, or retention marketing roles, ideally in a high-growth tech startup or Marketplace / SaaS environment
• Technical Expert: Hands-on experience with email lifecycle tools (e.g., Braze, Iterable, Klaviyo, Customer.io , etc)
• Analytical Skills: Proficiency in leveraging data and analytics to inform product decisions and track performance metrics
• Collaborative: Excellent cross-functional skills, with a history of working closely with engineering, design, and other teams to achieve product success.
• Executional Excellence: Highly organized, detail-oriented, and capable of prioritizing in a fast-paced environment.

Benefits

• Medical & Dental Coverage at 70%
• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Wellness & Social Stipend
• Technology Stipend
• Learning & Development Stipend
• 401k program (3% automated contribution from ShopMy!)
• Wellhub Membership
• Company retreats