Manager, Lifecycle & Referral Growth
New York, USA (Hybrid)
Posted 2 months ago
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Job Description
About Coral Care
Coral Care is building a trusted brand at the intersection of consumer and health. Families come to us when something feels off with their child. Clinicians join us to build meaningful practices without burning out.
We are a Series A company expanding across multiple markets. As we grow, we need stronger systems behind how referrals, partners, and providers convert into active care.
This role owns those systems.
What You'll Own
Parent Lifecycle
Architect and optimize the parent journey from first touch through ongoing care
Build nurture flows that educate, build trust, and improve conversion
Improve conversion from inquiry to evaluation to active care
Develop re-engagement campaigns for abandoned or dormant leads
Provider Referral & Activation
Build and manage provider referral programs
Design provider lead nurture and activation journeys
Improve provider ramp speed and retention through structured communication
Partner Referral Programs
Design and operationalize referral tracking for partners
Build attribution systems that clearly measure partner-driven growth
Create reporting dashboards that make referral performance visible
Identify drop-offs in partner-driven funnels and implement improvements
Systems & Infrastructure
Own HubSpot marketing architecture and automation end to end
Build segmentation, triggered messaging, and lifecycle workflows
Ensure referral source tracking is clean, consistent, and actionable
Partner with Brand and Marketplace Ops to align messaging and capacity
What Success Looks Like
Referral sources are accurately tracked and measurable
Partner-driven leads convert at higher rates
Provider referral programs drive predictable growth
HubSpot is structured, automated, and scalable
Lifecycle systems reduce manual coordination and increase clarity
What We're Looking For
Deep hands-on experience owning HubSpot or similar CRM
Experience building referral programs or partner attribution systems
Strong lifecycle and automation expertise
Comfort working in early-stage environments
Analytical rigor paired with strong operational follow-through
Self-starter and self-sufficient. Able to operate as a team of one.
Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a plus. Healthcare experience is not required.
This Role Is Not
A paid acquisition role
A pure brand role
A high-level strategy-only position
This is a hands-on builder role focused on systems, referrals, and scalable infrastructure.
Benefits
Competitive medical coverage for you and your family
Meaningful equity ownership in a growing Series A company
Generous PTO policy plus paid holidays
Paid parental leave
Hybrid work model
Access to a 401(k) plan
The opportunity to build durable infrastructure in a mission-driven company
Coral Care
Coral Care is revolutionizing pediatric therapy by offering personalized, in-home occupational therapy, physical therapy, and speech services for children with developmental delays and disabilities. We're committed to making these vital services more accessible and convenient for families.By bringing therapy directly into homes, we're redefining outpatient care. Our therapy sessions are covered by insurance, offering families the flexibility and comfort of personalized, 1:1 care. Our licensed therapists are available seven days a week and can be easily scheduled through our platform.We're dedicated to supporting our therapists with a comprehensive platform that manages their schedules, fills their caseloads, handles insurance complexities, guarantees competitive rates, and ensures prompt payment. Our goal is to empower therapists to focus on what they do best: providing exceptional care to children.Founded by a passionate mom who wouldn't settle for anything less, Coral Care is on a mission to make accessing top-notch pediatric specialists a breeze. We believe timely care makes all the difference, and we're here to help every child achieve their goals.
