Manager, Lifecycle Analytics at Bonafide Health | USA | $74K/yr – $124K/yr

Bonafide Health

Manager, Lifecycle Analytics

USA (On-site)

$74K/yr – $124K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own lifecycle analytics and drive incremental customer value through cohort work, LTV modeling, and CRM partnerships.

Lifecycle ownership: Own acquisition cohort segmentation, churn, repeat purchase, and LTV across DTC/omnichannel customers.
Modeling and insights: Build LTV models and cross-sell/upsell analyses to inform CRM initiatives.
Collaboration and impact: Partner with CRM and commercial teams to improve customer experience and measurable engagement.

Job Description

Responsibilities

Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
Develop and maintain dashboards and reporting to track key lifecycle KPIs
Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
Provide clear recommendations and insights to senior stakeholders and leadership

Bonafide Health

4.0 Glassdoor

Menopause isn’t a mystery. At Bonafide®, we believe every woman should have access to safe, effective relief from menopause symptoms. Our portfolio of hormone-free, non-prescription solutions is the result of a rigorous research and development process that is unique to the supplement industry. Each formula is vetted by double-blind, placebo-controlled clinical trials to target specific menopause symptoms—for relief as unique as the women we serve.Through the ongoing efforts of our patient care team, we provide educational resources about clinically studied products to doctors and nurses nationwide. Bonafide products are now recommended by over 19K+ healthcare professionals and have been chosen by more than 1M+ women seeking meaningful relief.For more information, visit hellobonafide.com

Founded in 2011

Harrison, New York, USA

138 employees (26 in marketing)

www.hellobonafide.com

82% recommend to a friend

100% CEO approval