Manager of Licensed Products & E-Commerce

Fayetteville, AR (On-site)

$70K/yr – $100K/yrManager2+ years expFull time

Posted 3 days ago

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Job Summary

Own the full product lifecycle and drive go-to-market for the Licensed Products division, leading Sales & Marketing, e-commerce, and partner relationships, while shaping annual revenue and growth strategies.

  • Own product lifecycle, pricing, and forecasting
  • Collaborate with collegiate partners and manufacturers to launch and grow products

Job Description

Responsibilities

  • Own the full product lifecycle for the Licensed Products division
  • Lead all Sales & Marketing efforts for the division
  • Manage and grow all e-commerce sales channels and website platforms
  • Develop and launch new licensed products from concept through commercialization
  • Build andmaintainrelationships with collegiate licensing organizations and university partners
  • Develop annual sales, marketing, and growth strategies
  • Manage product pricing, margins, inventory planning, and forecasting
  • Oversee website merchandising, promotions, customer experience, and optimization
  • Lead digital marketing initiatives including social media, email marketing, paid advertising, and influencer partnerships
  • Analyze sales trends, website analytics, customer behavior, and market opportunities

Requirements

  • 2+ years of e-Commerce and consumer products experiencerequired
  • Experience managing products from concept through market launch
  • Experience with collegiate licensing, retail, consumer products, or branded merchandise preferred
  • Proven experience driving revenue growth and increasing brand awareness
  • Experience leading sales and marketing initiatives

Benefits

  • Dental Coverage- premium paid for team member, Payroll deduction for dependentsafter60 days
  • 100% Company-Paid Medical(High-Deductible)for team member, Payroll deduction for dependents after60 days
  • Buy-Up Copay Medical Plan Optionfor team member and dependents, Payroll deduction after60 days
  • STD, LTD, Accident, Critical and Life Insurance- payroll deducted after60 days
  • Vision Coverage- payroll deductedafter60 days
  • 401Kupto 4% matchafter60 days
  • Virtual Health/Mental Health- Paid for team members and dependents starting date of hire
  • Paid Vacationand Holidays