Responsibilities

• Lead the development and execution of REEF’s international brand and go-to-market strategy across 35 distributor markets (70 countries), aligning global priorities with local market opportunities and consumer insight.
• Serve as the key liaison between REEF HQ and international distributors, translating global strategy into actionable local plans across marketing, product, retail, and e-commerce.
• Coordinate seasonal international marketing communications; GTM direction, campaign priorities, calendars, and product storytelling to support consistent execution across markets.
• Review distributor marketing plans, ensuring investment and execution support key seasonal initiatives while protecting brand positioning.
• Guide distributors on brand activations, PR, social media, ambassadors, and local events, identifying and sharing successful regional initiatives across markets.
• Partner with the International team to identify growth opportunities and support new market launches and transitions.
• Manage international marketing budgets and investments, prioritizing resources based on ROI, business objectives, and brand impact.
• Share seasonal sell-in tools and resources with international partners, including templates, presentations, and brand videos.
• Develop strategic sell-in decks for key styles, franchises, and categories, highlighting product stories and positioning to drive distributor adoption.
• Share Product House and seasonal product information ahead of distributor buys to support early visibility and informed buying decisions.

Requirements

• 5+ years of experience in international marketing, brand marketing, or a closely related role, ideally with direct experience managing distributor or franchise partner relationships
• Demonstrated ability to translate global brand strategy into market-specific execution across diverse regions and cultures
• Experience building and presenting sell-in materials, pitch decks, and marketing toolkits for external partners
• Experience working cross-functionally across Marketing, Sales, Creative, Product, and E-Commerce in a consumer brand (footwear, apparel, or adjacent categories preferred)
• Experience managing marketing budgets and prioritizing investment across multiple markets
• Bachelor’s degree in Marketing, Business, International Business, or a related field
• Ability to travel internationally as needed