Responsibilities

• Lead and evolve OXO's organic social media strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms.
• Develop a social-first content strategy that translates brand priorities, product innovation, and cultural trends into engaging, platform-native content.
• Own the social editorial calendar, ensuring a balanced mix of brand, product, category, community, and cultural content.
• Drive TikTok growth through trend analysis, creator partnerships, social listening, SEO, and rapid testing.
• Lead creator, influencer, and user-generated content (UGC) programs across organic, earned, and paid channels.
• Partner with creators and agencies to develop authentic, high-performing content that aligns with brand standards and platform best practices.
• Collaborate with Brand, PR, Creative, Media, DTC, and Retail teams to create integrated campaigns and maximize cross-channel impact.
• Manage agency relationships, budgets, timelines, briefs, and deliverables while ensuring quality, efficiency, and measurable results.
• Oversee community management, social listening, competitive analysis, trend monitoring, and escalation protocols.
• Measure and analyze social, creator, and content performance, using insights to optimize engagement, brand awareness, consideration, and business results.

Requirements

• Bachelor’s Degree or other 4-year Degree from an accredited college or university in a relevant field.
• 5+ years of relevant experience across social media, creator marketing, content strategy, integrated marketing and/or brand marketing, ideally within a consumer brand or agency environment.
• Proven experience leading social and creator programs and managing external agencies or production partners.
• 5+ years or more of digital marketing experience agency and/or client side.
• Experience developing and managing the development of a variety of digital content – written, video and images.
• Work experience in CPG, Beauty or fashion industry. Home, food, lifestyle category is a plus.
• Authorized to work in the United States on a full-time basis.

Preferred

• Degree or certification related to communications, journalism, marketing, beauty or fashion industry.

Benefits

• Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.