Responsibilities

• Lead end-to-end planning and execution of integrated GTM campaigns, translating business priorities into clear campaign plans (objectives, audiences, messaging, channels, timelines, and success metrics).
• Own campaign project management, establishing detailed plans, milestones, roles/responsibilities, and timelines to ensure coordinated, on-time delivery.
• Partner with the Advisory and Alliance Marketing Lead to intake strategy, clarify requirements, and ensure alignment throughout campaign execution.
• Orchestrate cross-functional teams (service lines, industries, field marketing, brand, content, digital, PR/comms, alliances), managing dependencies, aligning priorities, and removing blockers.
• Drive integrated, multi-channel execution across email, web, content, social, paid media, events, and nurture programs to deliver cohesive campaign experiences.
• Ensure consistency and quality of messaging and assets, aligning to firm narratives and, where applicable, alliance partner guidelines.
• Support executive and alliance activation efforts by coordinating development of messaging, thought leadership, and activation toolkits (e.g., social, email, events, co-branded initiatives).
• Maintain strong execution discipline through status tracking, stakeholder communications, risk management, and documentation of decisions and deliverables.
• Build and apply repeatable campaign frameworks and playbooks to improve speed, scalability, and consistency of GTM execution.
• Track, analyze, and report on campaign performance, including engagement, meeting generation, and pipeline influence, and drive continuous optimization.

Requirements

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• 6–8+ years of B2B marketing experience in complex, matrixed environments (professional services preferred)
• Proven experience planning and executing integrated marketing campaigns across multiple channels
• Strong project/program management skills, with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously
• Demonstrated success working across cross-functional teams, influencing without direct authority
• Strong communication and stakeholder management skills, with the ability to provide clear updates and drive alignment
• Data-driven mindset, with experience tracking and interpreting performance metrics (e.g., engagement, pipeline, ROI)
• High attention to detail and commitment to execution quality in fast-paced environments
• Ability to translate business strategy into actionable marketing plans and deliverables
• Experience leveraging AI tools to enhance marketing workflows, content development, and reporting is strongly preferred

Preferred

• Experience supporting alliance or partner marketing initiatives (e.g., co-branded campaigns) is a plus
• Experience leveraging AI tools to enhance marketing workflows, content development, and reporting is strongly preferred

Benefits

• Benefits:
• We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
• Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
• Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. To make an accommodation request, please contact HRHelp@us.gt.com.