Responsibilities

• Lead Marketing for Consumer Reports Data Intelligence
• Partner with the Director of Licensing and Advisory Services (CRDI) by serving as the primary marketing partner for the CRDI business, collaborating with sales, product, research, and leadership teams to bring Consumer Reports' automotive data and intelligence solutions to market.
• Develop integrated marketing plans that support business and revenue objectives.
• Create presentations, sales collateral, customer communications, and marketing assets.
• Develop email campaigns, newsletters, and nurture programs.
• Maintain and optimize website content and digital experiences.
• Plan and execute webinars, workshops, customer events, and conference marketing.
• Develop organic marketing initiatives that increase awareness and engagement.
• Support paid marketing initiatives when appropriate.
• Coordinate marketing initiatives from concept through execution.

Requirements

• You have the experience. Five to ten years of experience in marketing, some B2B preferred.
• You’ve developed integrated marketing programs that support sales and business growth.
• You have outstanding writing, storytelling, and presentation development skills.You have created email campaigns, newsletters, website content, and sales enablement materials.You have familiarity with LinkedIn marketing and organic social media strategy.
• You bring working knowledge of digital marketing including, analytics, marketing automation, and paid media.
• You have strong project management skills with the ability to manage multiple priorities.
• You are an excellent communicator and take a collaborative approach to working across teams.

Preferred

• You have experience in the automotive industry.
• You have experience marketing data, analytics, SaaS, research, or technology products.
• You have supported executive thought leadership, customer events, webinars, or conferences.

Benefits

• medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match.