Responsibilities

• Assist with the development of strategic insights that inform communications, marketing, and reputation-driven campaigns.
• Translate data into clear narratives and recommendations for senior client stakeholders.
• Proactively deep dives into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion for the team to deliver data-led findings in a way that makes sense for each brand.
• Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines.
• Identify trends, cultural signals, and audience behaviors.
• Help oversee social listening programs using tools such as Brandwatch, Sprinklr, and similar platforms ensuring data integrity and methodological rigor.
• Apply AI capabilities to enhance insight generation, trend detection, and forecasting while helping to evolve Burson's AI-enabled analytics and intelligence approaches.
• Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to develop and execute creative digital and social media content.

Requirements

• 4-5+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.
• Strong background in social media analytics and social listening.
• Proficient understanding of social listening, particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Meltwater, etc.
• Proven ability to translate data into strategic insights.
• Experience with generative AI models and integrating AI into operational workflows.
• Client-facing communication skills, with a track record of translating complex technical concepts into clear, concise, and impactful business recommendations for senior stakeholders.
• Proven ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast-paced environment.
• Excellent storytelling and presentation skills.
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.
• Keen eye for data trends and the ability to investigate and extract insights and stories.
• Excellent written and verbal communications skills.

Benefits

• robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.
• We invest in our people because we believe their success is our success.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.