Responsibilities

• Marketing & Acquisition Analytics - Serve as a key strategist for marketing, acquisition, win-back, and retention efforts, turning data insights into concrete recommendations on offers, timing, and targeting - Own recurring reporting on subscriber acquisition, retention, churn (voluntary and involuntary), and cancellations - Partner with Marketing to analyze campaign performance across channels and connect marketing spend to downstream subscriber acquisition and retention - Own CPA calculations and marketing spend efficiency analysis, monitoring performance by channel, campaign, and offer, and identifying where spend should shift - Build and maintain dashboards tracking key subscription metrics (churn rate, cancel rate, plan mix, CPA, and related measures) - Conduct cohort analysis to identify trends by acquisition channel, offer, plan type, and tenure - Investigate drivers behind churn and cancellation trends and flag actionable takeaways to stakeholders - Analyze pricing, packaging, and promotional performance to inform future offer strategy CRM & Lifecycle Measurement - Measure CRM and lifecycle campaign performance across email, push, in-app, and SMS, and connect it to subscription conversion, migration, and retention outcomes - Build and refine attribution models (e.g., first-touch) to quantify the impact of marketing and CRM activity on subscriber outcomes - Conduct segmentation and cohort analysis to surface at-risk segments, re-engagement opportunities, and personalization angles across lifecycle channels - Support experimentation efforts (e.g., offer, subject line, and message format testing) by helping isolate confounding variables such as content quality versus format - Troubleshoot discrepancies between CRM platform reporting and internal tracking — naming mismatches, missing campaigns, deduplication logic — and resolve them at the query level Engagement Measurement for Subscription Products - Report on engagement KPIs for subscription products — active days, session frequency, content starts and completion, and platform mix across web, mobile app, CTV, YouTube, and third-party platforms - Link early-tenure engagement to retention and LTV, identifying the behaviors that indicate a healthy subscriber and feeding that back into acquisition targeting, onboarding journeys, and offer design - Evaluate which acquisition sources and offers produce the most engaged subscribers, not simply the most subscribers Reporting, Data Quality & Partnership - Write and maintain SQL (Snowflake or comparable) against subscription, billing, campaign, and engagement data to support recurring reporting and ad hoc stakeholder requests - Translate data into clear, digestible summaries and recommendations for marketing and cross-functional stakeholders - Maintain and improve recurring reporting processes to reduce manual work and improve accuracy, supporting the move toward self-service dashboards - Proactively flag anomalies — tracking gaps, app issues, data quality problems — before they distort reporting or reach decision-makers - Flag data quality issues or tracking gaps to Data Engineering and Analytics Engineering partners

Requirements

• Strong SQL skills required — able to independently write queries involving joins, aggregations, and CTEs against large datasets. This is a must-have
• Experience in marketing analytics, subscription or growth analytics, or a related quantitative and reporting role
• Marketing intuition — an interest in and feel for how acquisition channels, campaigns, and offers affect subscriber behavior, not just the ability to pull numbers
• Experience analyzing or reporting on subscription and lifecycle metrics (acquisition, churn, cancellations, retention)
• Understanding of marketing attribution, including first-touch and multi-touch approaches
• Comfort working in a BI or visualization tool (Looker, Tableau, Power BI, or similar)
• Strong Excel and Google Sheets skills for ad hoc analysis, including pivot tables
• Good communication skills — able to explain data findings clearly to non-technical stakeholders
• Detail-oriented, with a track record of catching and resolving data quality issues before they reach leadership
• Bachelor's degree in a quantitative field (Statistics, Economics, Math, Business Analytics) or equivalent practical experience

Preferred

• Hands-on experience with a CRM or lifecycle platform such as Braze — including campaign and canvas reporting, segment auditing, and data reconciliation
• Familiarity with subscription billing platforms (e.g., Recurly, Zuora, Stripe Billing) a plus
• Experience with Adobe Analytics, Google Analytics 4, or a comparable engagement measurement tool a plus
• Prior experience in media, streaming, publishing, or another content subscription business a plus

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.