Manager, Influencer Marketing

Responsibilities

• Drive efficient customer acquisition working with our high volume influencer marketing channels.
• Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.
• Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns
• Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
• Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports.
• Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.
• Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.
• Develop meaningful creator relationships that engage audiences with our services and brands
• Put customer front and center and optimize channel UX in partnership with site/product team
• Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs

Requirements

• 5-7 years of relevant professional experience with concrete, consistent results
• At least 2+ years of influencer and/or agency management, with experience leading & influencing others
• Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly
• Strong business writing skills
• Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
• A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required

Preferred

• In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus
• Background in eCommerce and/or subscription business models is a plus
• Background in food and beverage, subscription or related verticals (cooking, etc) a plus
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain