Manager, Influencer and Creator Marketing

New York City, NY (On-site)

$100K/yr – $110K/yrManagerFull time

Posted 2 months ago

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Job Summary

Own creator lifecycle and content engine across multiple channels, driving scalable programs, repeatable product storytelling formats, and cross-functional optimization through test-and-learn to continuously improve output.

  • Creator ecosystem and programs: build scalable networks and launch ongoing programs across key channels.
  • Content formats and amplification: identify and scale organic/viral content with repeatable formats focused on product storytelling.
  • Cross-functional optimization: collaborate with CRM, paid media, and e-commerce to boost performance and learning loops.

Job Description

Responsibilities

  • Creator Ecosystem & Programs: building and scaling a creator ecosystem of micro-creators, brand fans, and store associates; launching always-on creator programs across TikTok, ShopMy, and other channels.
  • Content Amplification & Formats: identifying, amplifying, and scaling organic and viral content; developing repeatable, high-performing content formats focused on product storytelling.
  • Cross-Functional Partnerships: partnering with CRM, paid media, and e-commerce teams to optimize performance.
  • Test & Learn: implementing test-and-learn frameworks to continuously improve output.

Requirements

  • strong analytical mindset with a bias toward testing and optimization
  • deep understanding of platform dynamics across TikTok, Instagram, and emerging creator channels
  • experience scaling content and creator programs in a fast-moving, always-on environment

Preferred

  • A sense of humor is a plus!

Benefits

  • We offer a generous set of benefits to help you take care of your heath, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
  • E qual Employment Opportunity Statement
  • Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
  • Disability Accommodation
  • Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .
Tory Burch logo

Tory Burch

Tory Burch is an American luxury lifestyle brand founded in New York in 2004. What began with a boutique in Manhattan and an e-commerce site has since grown into a global business with 400 stores across North America, Europe, the Middle East, Latin America, Asia and Australia. In addition, the brand is available at more than 3,000 department and specialty stores worldwide. Tory Burch started her company with a clear purpose: to build a global luxury brand and a foundation that would advance women’s economic power. Designed in her New York atelier, the collection includes ready-to-wear, handbags, shoes, accessories, beauty and home. The Foundation was established in 2009 to provide women entrepreneurs in the United States with access to capital, education and community. Tory has been recognized with numerous awards and honors, including the CFDA for Accessory Designer of the Year, WWD Women’s Designer of the Year, Harper’s Bazaar’s Designer of the Year, the Parsons School of Design’s Table Award, the Wharton School’s Jay H. Baker Retailing Center’s Retail Excellence Award, the SCAD Étoile Award, the Breast Cancer Research Foundation’s Sandra Taub Humanitarian Award, Forbes’s Most Powerful Women in the World, and Glamour’s Women of the Year. Her first book, Tory Burch In Color (Abrams, 2014), was a New York Times Best Seller, and her designs have been featured in the Metropolitan Museum of Art’s Costume Institute.

Founded in 2004
New York, New York, USA
3.6K employees (526 in marketing)