Manager., Guest Growth & Decisioning at Red Robin | Englewood, CO | $97K/yr – $134K/yr

Red Robin

Manager., Guest Growth & Decisioning

Englewood, CO (Unknown)

$97K/yr – $134K/yrManager7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own loyalty and lifecycle decisioning at scale by turning guest data into audience strategies, personalization, and measurable growth across engagement, retention, and lifetime value.

Audience Strategy & Personalization: Develop audience strategy and segmentation to tailor messaging and offers across digital, loyalty, and engagement touchpoints.
Testing & Growth: Lead experimentation to optimize loyalty benefits, onboarding, activation, and member growth using data and analytics.

Job Description

Requirements

7+ years of progressive experience in loyalty, CRM, lifecycle marketing, customer engagement, personalization, customer growth strategy, or related consumer marketing disciplines
Strong strategic thinking skills with the ability to translate guest intelligence into business actions and growth opportunities
Demonstrated experience developing loyalty, retention, lifecycle, personalization, and customer engagement strategies that drive measurable business results
Experience developing audience strategies, segmentation frameworks, lifecycle programs, and retention initiatives
Strong analytical capabilities with the ability to interpret data, identify opportunities, and develop actionable recommendations
Experience leveraging customer data, loyalty data, behavioral insights, analytics, and testing to influence business decisions and drive growth outcomes
Understanding of customer engagement platforms, marketing automation, loyalty platforms, and customer journey orchestration
Knowledge of audience governance, contact strategy, segmentation, personalization, and lifecycle marketing best practices
Experience designing, evaluating, and scaling testing and optimization initiatives
Ability to influence cross-functional teams and build alignment across multiple stakeholders without direct authority

Preferred

Experience with customer engagement, CRM, loyalty, or marketing technology platforms such as Salesforce Marketing Cloud, Braze, SessionM, Iterable, or similar platforms
Experience with customer analytics, audience segmentation, lifecycle marketing, personalization, and testing methodologies
Experience translating customer insights into audience, offer, personalization, and engagement strategies
Restaurant, hospitality, retail, eCommerce, consumer loyalty, or customer engagement experience strongly preferred
Bachelor's degree in Marketing, Business, Analytics, Hospitality, or related field required, or equivalent combination of education and experience

Red Robin

3.3 Glassdoor

Since opening in 1969 in Seattle, Washington, Red Robin has welcomed Guests to our casual dining restaurants in the U.S. and Canada, connecting people around craveable food and fun in a relaxed, playful atmosphere.Our people are the foundation of our success. We aim to be an inclusive employer of choice by encouraging diversity, offering competitive pay and rewarding career paths. We strive to employ Team Members who are a reflection of our Guests and the communities we serve.Mission: Serve our Guests awesome American food and bottomless fun. Vision: Be the most loved restaurant brand in the communities we serve.We WIN TOGETHER when we live our values: BOTTOMLESS FUN: From our unique art, to our iconic mascot, to our endless fries – we like to have fun. Our playful attitude impacts all aspects of our business, ensuring both Team Members and Guests have a great time.UNBRIDLED GENEROSITY: By providing boundless kindness, abundance in service, and a “do-whatever-it-takes” attitude and hospitality, we ensure that our Team Members are equipped and excited to care for our guests.FAMILIARITY WITH A TWIST: Red Robin feels different, but still like home. Our decor, recipes, and Team Members blend the familiar with the unknown to create new and interesting experiences.INTEGRITY & HIGH-PERFORMANCE: Every action is driven by unwavering integrity, setting a new benchmark for high performance, ensuring excellence in all endeavors and fostering a culture of trust and excellence.

Founded in 1969

Englewood, Colorado, USA

14K employees (844 in marketing)

www.redrobin.com

47% recommend to a friend

44% CEO approval