Manager, GTM Analytics & Intelligence

USA (Remote)

$160K/yr – $250K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive the GTM analytics function by leading a team, shaping data strategy, and delivering forecasting and insights across Sales, Pipeline Generation, and Customer Success.

  • Must-have: 8+ years in Revenue Ops/GTM Analytics with 2–3 years of people management and strong SQL/Salesforce experience.
  • Standout: Proven GTM data strategy ownership and cross-functional forecasting in a fast-growth SaaS environment.

Job Description

Responsibilities

  • Hire, build, and lead a team of GTM analysts dedicated to supporting Sales and Post-Sales functions, fostering a culture of analytical excellence, ownership, and continuous improvement.
  • Set team priorities, manage cross-functional stakeholder relationships, and ensure analytical capacity is aligned to the highest-leverage GTM needs.
  • Coach and develop analysts to grow as both technical practitioners and strategic business partners.
  • Own and maintain Apollo's GTM data strategy — defining how GTM data is structured, governed, and trusted across the organization.
  • Partner with the BI/Analytics team to inform reporting model design, establish data governance standards, and drive metrics standardization across Sales, Pipeline Generation, and Customer Success.
  • Define, document, and operationalize core GTM metrics including ARR accounting logic, logo definitions, funnel metrics, retention, and expansion — ensuring consistency and confidence across all reporting surfaces.
  • Ensure Salesforce and connected data sources are well-understood, accurately modeled, and effectively leveraged across all reporting and analytical workflows.
  • Own and continuously improve Apollo's analytical forecasting capability across all GTM functions and ARR levers, including New Business Sales, Pipeline Generation, Pipeline Coverage, and Customer Retention.
  • Build and maintain advanced forecasting models that integrate signals across the full ARR waterfall, enabling leadership to plan with confidence and act with foresight.
  • Partner with Finance and GTM leadership on planning cycles, quota setting, and scenario modeling to support resource allocation and strategic decisions.

Requirements

  • 8+ years of experience in Revenue Operations, GTM Analytics, Strategy & Operations, or a closely related field, with at least 2–3 years in a people management capacity.
  • Demonstrated ability to lead and develop high-performing analytical teams in a fast-paced, high-growth SaaS environment.
  • Expert-level SQL skills, with the ability to build complex, performant queries and data models.
  • Deep experience with Salesforce data and architecture.
  • Proven track record of owning GTM data strategy — from metrics standardization and governance through reporting model design and stakeholder enablement.
  • Strong experience building and maintaining revenue forecasting models across multiple ARR levers.
  • Advanced proficiency in data visualization and storytelling using tools such as Tableau, Looker, or similar.
  • Strong understanding of B2B SaaS GTM motions, including acquisition funnels, pipeline economics, retention, and expansion.
  • Ability to translate ambiguous business questions into structured analyses and insights.
  • Excellent communication skills and comfort working cross-functionally with technical and non-technical stakeholders, including executive audiences.

Benefits

  • Equity and a company bonus or sales commissions/bonuses.
  • 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave.
  • Employee assistance program and wellbeing benefits; global travel coverage.
  • Life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
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Apollo.io

Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines the industry's largest B2B contact database with an AI-native GTM platform to help teams of any size deliver revenue growth at scale.

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