Responsibilities

• - Overseeing Runna Website: including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation.
• - Working closely with engineering and design teams to ensure high quality delivery against the roadmap.
• - Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools like VWO and Statsig.
• - Taking ownership of Runna’s landing page strategy for acquisition channels including performance marketing, partnerships & ambassadors.
• - Managing web conversion tracking, including web-to-app flows, ensuring data visibility and informed decision-making across the team.
• - Web Acquisition Strategy: - Managing the web-to-app flow, ensuring a seamless transition and optimising for conversions.
• - Collaborating with product and engineering teams and performance marketing team to implement improvements based on user data and campaign insights.
• - SEO Strategy: - Measuring and reporting on Runna’s SEO performance
• - Implementing Runna’s SEO strategy
• - Taking ownership of programmatic SEO efforts

Requirements

• - 1.5+ years of proven experience in growth marketing and/or product management (web).
• - You are data and results-driven. You love to test, learn, iterate and repeat. You’re motivated by seeing the quantifiable impact of the team’s work
• - You’re a “doer”; not just a “thinker”. You’re hands on and want to roll up your sleeves / get stuck in
• - You’re a problem-solver with a strategic mind
• - You’re organised, efficient, and can execute at pace
• - You (hopefully!) love running and you’re passionate about our mission to make running training effective, easy and enjoyable for everyone
• - You’re ideally London based (or able to work in person 2+ days per week), but we’ll be open to remote for exceptional people

Preferred

• - You know your way around WebFlow
• - You have experience at a mobile app business
• - You have previously been responsible for web acquisition journeys (e.g. web to web/ web to app)

Benefits

• - 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office
• - 🏝️ 25 days holiday , plus bank holidays (which you can take whenever suits you)
• - 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!)
• - 🧘 Headspace membership
• - 💸 Money every year to spend on gear, events and the gym!
• - 🏥 Private health insurance with Bupa and workplace pension scheme
• - 💖 Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
• - 🥕 Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.
• - 🐣 Parenthood is an exciting, challenging and beautiful thing. Our Family Care Leave is here to support parents as they welcome their new arrival. In line with our commitment to inclusivity, we provide leave to parents irrespective of gender or path to parenthood (e.g. natural childbirth, surrogacy or adoption).