Manager, Growth & Retention Strategy

Responsibilities

• Oversee data integrity, hygiene, and integration across sales, marketing, and partnership platforms
• Standardize campaign tracking and performance marketing metrics through KPI development and reporting
• Assist with marketing automation efforts for email and digital advertising campaigns
• Collaborate with sales and marketing teams to develop effective customer journeys
• Own and evolve the organization’s CRM and pipeline strategy across B2C and B2B verticals
• Partner with ticketing, marketing, and partnerships to align strategies and resourcing with broader organizational goals
• Develop ticket holder retention models to identify at-risk accounts
• Create lead scoring models to identify new business opportunities
• Assess the impact of campaign efforts and present learnings to department leaders
• Deliver regular executive-level insights on key audience segments and overall database health

Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field; Master’s degree a plus
• 5+ years of CRM, database marketing, or marketing automation experience, ideally in sports, entertainment, or e-commerce.
• Deep knowledge of CRM providers (Microsoft Dynamics, Salesforce, KORE/Two Circles, etc.) and customer data platforms (Agilitek, Leap, KORE/Two Circles, etc.)
• Strong understanding of audience segmentation, customer lifecycles, and personalization
• Proven experience leveraging data warehouses (Microsoft SQL Server, AWS Redshift, Snowflake, etc.) to drive sales and marketing strategies
• High proficiency with Microsoft Office suite, including Microsoft Excel, Microsoft PowerPoint, etc.

Preferred

• Advanced analytical skills, including querying or programming languages (SQL, R, Python) and the ability to create and implement effective statistical or ML models
• Previous experience with business intelligence and data visualization tools (Tableau preferred)
• Previous experience managing people a plus
• Ability to work non-traditional hours, including nights and weekends as needed

Benefits

• Medical Plans: Comprehensive and affordable medical plans; supplemental vision care, dental care, life insurance coverage, fully paid, short and long-term disability and life insurance coverage.
• Investments: 401(k) with employer matching; annual discretionary defined employer contributions
• Paid Time Off: Vacation, Sick, Volunteer and Diversity days
• Sabres Experience: (up to 4) Comp tickets to Buffalo Sabres, Buffalo Bandits, Rochester Americans when available
• Wellness: Annual Health & Wellness fair, monthly wellness initiatives including but not limited to lunch & learns, fitness classes and challenges.
• Sabres Family: many annual social events for employees and their families to enjoy, including various holiday parties and activities. DEI committee with annual initiatives, ERG (Employee Resource Groups), Community Volunteer opportunities and more.