Manager, Go-To-Market

Grapevine, TX (Remote)

Salary Not AvailableManager4+ years expFull time

Posted 2 months ago

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Job Summary

Drive go-to-market launches and cross-functional marketing execution for Solo Stove, coordinating packaging, creative, and DTC campaigns.

  • Own end-to-end GTM launches from briefing through delivery and cross-functional coordination.
  • Must-have: 4–5 years of marketing with brand/agency experience and strong project management.
  • Standout: Experience launching packaging to paid social and DTC in a remote team setting.

Job Description

Responsibilities

  • Go-to-Market Execution: Support the end-to-end GTM process for new product launches across Solo Stove’s portfolio; Drive launch timelines from briefing through packaging, creative production, and final delivery; Partner with the creative team to develop compelling, on-brand assets across channels; Coordinate cross-functional workstreams, keeping projects moving as priorities shift; Support DTC marketing logistics, tracking KPIs, and campaign execution; Support event marketing efforts, including on-the-ground participation and content capture opportunities; Develop clear, compelling presentations
  • Project Management: Serve as the connective tissue between marketing, creative, product, and leadership — keeping everyone aligned, on time, and clear on priorities; Build and maintain launch calendars, project trackers, and stakeholder communications; Anticipate bottlenecks before they become blockers and solve problems proactively; Manage multiplec oncurrent projects with strong attention to detail
  • Collaboration& Culture: Work day-to-day with a distributed, remote-first team — communicating clearly and following through consistently; Show up as a collaborative partner who makes the work better and the team stronger; Help build process and structure where it doesn’t yet exist

Requirements

  • 4–5 years of marketing experience, with meaningful time on brand side, agency side, or both
  • Proven project management skills with a track record of keeping work streams on track
  • Strong creative collaboration instincts — you know how to pull together a tight brief and the right specs to set a creative team up for success
  • Experience managing the full marketing lifecycle, from packaging development to social ad delivery
  • Exposure to DTC marketing is a meaningful plus
  • Background in lifestyle or outdoor brand marketing is highly valued
  • Strong written and verbal communication skills across briefs,updates, and day-to-day team interactions

Preferred

  • Exposure to DTC marketing is a meaningful plus
  • Background in lifestyle or outdoor brand marketing is highly valued
  • Strong written and verbal communication skills across briefs,updates, and day-to-day team interactions
Solo Stove logo

Solo Stove

3.2 Glassdoor

Home of the world's most popular smokeless fire pits and more. #BuiltForOutdoors #MadeForMoments

Founded in 2011
Grapevine, Texas, USA
100 employees (22 in marketing)
48% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$69.9K
Traffic Source Mix
Search
39.4%
Direct
50.6%
Referral
5.4%
Social
2.9%
Paid
1.5%

Headcount Trend

Current headcount: ~100

Marketing Team

Marketing Team Size
15 (15% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Private Equity, 7 years ago

Funding History

  • Sep 2019
    Private Equity
  • Oct 2016
    Equity Crowdfunding • $1M

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