Responsibilities

• Own end to end GTM (go-to-market) activation for business initiatives from approval through national launch.
• Translate marketing strategy into detailed execution plans across every guest touchpoint and marketing channel.
• Develop integrated launch plans that align marketing, operations, digital, technology, training, communications, supply chain, finance, and restaurant teams.
• Ensure every initiative is guest-centric, operationally executable, and delivered with excellence.
• Ensure consistent execution across in-Shack, kiosk, app, web, third-party delivery, CRM, media, packaging, merchandising, training, and restaurant operations.
• Coordinate launch readiness across every guest touchpoint to create a seamless omnichannel experience, including documenting an omni-channel GTM plan.
• Partner with Digital Product and Technology teams to ensure digital experiences support business objectives.
• Partner closely with Brand Marketing teams to ensure execution reflects the intended guest experience.
• Serve as the central point of coordination across key approved workstreams.
• Establish an evolved GTM process including integrated project plans, timelines, milestones, dependencies, and decision logs.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years of experience in brand marketing, commercialization, project management, product marketing, or cross-functional business leadership.
• Demonstrated experience leading complex, cross-functional initiatives from planning through launch
• Exceptional organizational and program management skills with the ability to manage multiple high-priority initiatives simultaneously.
• Excellent communication, influencing, and stakeholder management skills.
• Experience navigating ambiguity while driving alignment across multiple teams.
• Strong attention to detail without losing sight of broader business objectives.

Preferred

• Restaurant, hospitality, retail, or consumer packaged goods experience.
• Experience commercializing digital products, loyalty programs, menu innovation, or promotional campaigns.
• Experience working closely with Operations, Technology, Product, and Supply Chain organizations.
• PMP certification or experience with formal project management methodologies is a plus.
• MBA preferred but not required.

Benefits

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits