Marketing consultant Professional IV
Bounteous
USA (Remote)
In-houseFull-timeIntern/new grad
2 days ago
Manager, Global Public Relations & Social
New York City, NY (Hybrid)
$124K/yr – $129K/yrManagerFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own global PR and social strategy for a luxury brand, shaping earned media, influencer programs, and social content across regions. Drive NA press partnerships, community management, and event campaigns; build measurement loops to inform future bets.
- PR & Social Ownership: lead global strategies, storytelling, and cross-channel campaigns.
- Influencer & Creator Programs: manage TUMI Crew, contracts, gifting, and VIP engagement.
- Social & Community Ops: oversee platforms, respond to inquiries, growth benchmarks, and competitive monitoring.
Job Description
Responsibilities
- Develop and execute global PR and social strategies for integrated marketing campaigns, driving brand awareness, storytelling, and consumer engagement
- Lead North America external PR agency partnership, developing strategies and press content to secure earned media and cultural relevance
- Manage TUMI’s global social media platforms, including content strategy, calendar management, copywriting, brand voice, and campaign design across all channels
- Research and cultivate relationships with key press, influencers/creatives, content creators, talent, and agents; oversee TUMI Crew ambassador relationships and influencer program
- Oversee influencer and talent contracts across global and North America initiatives, product gifting, seeding, and VIP engagement
- Conceive, develop, and execute press, social, and event campaigns; measure performance and report results to inform future strategies
- Partner with Marketing on global and regional event activation and press event execution in North America
- Establish social growth targets and competitive benchmarking; monitor competitive social activity across social channels
- Manage social community and customer service inquiries in collaboration with Consumer Experience team; support reputation management on TUMI global social channels.
- Deploy content marketing and social media best practices, leveraging emerging platforms, tools, and trends
TUMI
Since 1975, TUMI has been optimizing world-class business, travel, and lifestyle essentials with elevated, considered product design to uncomplicate, beautify, and seamlessly complement our customers' lives on the move. Designed in America, our brand is sold in over 260 stores from New York and Paris to London and Tokyo, as well as the world's top department and specialty stores and travel retail in more than 75 countries. At TUMI, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. We have people with unique backgrounds, skills and personalities in the workplace, making for a vibrant culture and a talented workforce. We are committed to sourcing responsibly and minimizing our products' environmental impacts. We take targeted action where we can make a meaningful impact on the environment, building durable and repairable products that are made to last, while increasing our use of recycled, sustainable, and innovative materials. We believe in leaving the world better than we found it, and our efforts in Diversity and Inclusion, Sustainability and Philanthropy are some of the steps we're taking to get us there.
