Responsibilities

• Help in development and deployment of product innovation in the Marketing Cycle plan for Batteries Portfolio
• Participate in setting the overall product strategy aligned with the brand strategy based on company, consumer, competitive, and marketplace dynamics
• Assist in development and execution of the 3-year innovation product cycle plan serving as a liaison to R&D to ensure alignment, technical capabilities, consumer claims development, substantiation, etc.
• Lead product initiatives from initial scoping phase through the entire Stage Gate process until final implementation and delivery. Includes cross-functional team leadership, project management, financial reviews, key milestones and critical issues identification, leadership presentations and reviews, etc.
• Brand marketing skills in leading and driving collaboration to deliver annual global marketing plans that support product initiatives / key projects to include consumer rationale, supporting area assets, pricing strategies, marketing guidelines, trade selling stories, and more as outlined in the asset grid
• Partner with Consumer Insights team to understand consumer needs and perceptions as related to the sub-segment, trends, claims, product ideas, etc to inform Marketing plans.
• Develop and deliver engaging presentations as part of deployment process
• Partner closely with Legal and R&D to ensure sourcing/performance/claims/messaging are accurate
• Demonstrate an on-going understanding of battery business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies.
• Serve as a key knowledge expert and resource for batteries and associated projects and respond with a sense of urgency to priority internal and external ‘customer’ requests. Seek to build knowledge and internal relationships to assist in responsiveness.

Requirements

• 4-year degree or equivalent experience with an emphasis on Business, Marketing; MBA preferred
• 3-5 years of CPG brand marketing experience required
• English proficiency required
• Strong 4P marketing experience (Packaging, Product, Pricing, & Placement)
• Strong experience in brand marketing and product innovation and development – Stage Gate experience preferred
• Strategic thinking and critical skills in terms of marketing cycle plans, claims, innovation
• Outstanding project management skills with the ability to handle multiple projects and meet cost, quality, and schedule expectations
• Excellent written, verbal, and presentation skills
• Strong ability to think critically and analytically
• Demonstrated experience in ability to influence and build relationships

Preferred

• MBA preferred

Benefits

• health and welfare insurance, parental leave, paid time off, and retirement savings plans.