Manager, Global Brand Marketing

New York City, NY (Unknown)

$95K/yr – $105K/yrManagerFull time

Posted 2 months ago

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Job Summary

Lead global brand storytelling and cross-channel campaigns that fuse product, culture, and consumer insights into resonant narratives, while coordinating with creative, strategy, and cross-functional teams to ensure cohesive, culturally relevant launches.

  • Brand Narrative & Campaign Orchestration: Develop cohesive storytelling across owned, earned, and paid channels, with local market adaptability.
  • Cross-Functional Alignment & Execution: Coordinate with insights, creative, social, PR, influencer, partnerships, ecommerce, and merchandising for aligned messaging and timely launches.
  • Validation & Optimization: Partner with strategy and insights to test concepts and assets to maximize resonance and effectiveness pre-launch.

Job Description

Responsibilities

  • Support the development and execution of global brand marketing strategies and brand campaigns.
  • Develop compelling brand narratives that connect product, culture, talent, and consumer insights into cohesive storytelling.
  • Ensure storytelling is consistent across campaigns while allowing flexibility for local market relevance and cultural nuance.
  • Partner with internal and external creative teams to bring campaigns to life across owned, earned, and paid channels.
  • Partner with insights and strategy teams to support creative concept and asset pre-testing, ensuring campaign creative is validated through consumer feedback and optimized for resonance, effectiveness, and cultural relevance prior to launch.
  • Partner with creative, social, PR, influencer, partnerships, ecommerce, and merchandising teams to align messaging, priorities, and execution.
  • Serve as a key point of coordination across departments to ensure integrated campaign planning and seamless execution and launch.
  • Bring fresh, Gen Z relevant ideas and innovative approaches to drive brand engagement and maximize reach.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401 (K)
  • Paid Paternity and Maternity leave
  • Commuter Benefits
  • Disability insurance and Tuition assistance
Tapestry logo

Tapestry

4.0 Glassdoor

Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work and expand the bounds of possibility. Learn about our iconic brands: tapestry.com/our-brandsWe’ve grown by finding people dedicated to the dream all over the world. We hold ourselves to high standards in every material and process, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we bring together magic and logic in our craft. Find out about our people and employer priorities: tapestry.com/responsibility/our-peopleThe result is that we stand taller together, elevating the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible. See our values and commitments to support our people, communities and planet: tapestry.com/responsibility__Please Be Advised - Recruitment Scams: Tapestry and its brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. If you find a job posting on a third-party job site, such as LinkedIn, please know that a legitimate posting will direct you to our careers site to apply. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or phone call, with a Recruiter and/or company employee(s). Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, please visit the Federal Trade Commission website: https://www.consumer.ftc.gov/articles/0243-job-scams

Founded in 1941
New York, New York, USA
19K employees (1,481 in marketing)
74% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
302.4K
Traffic Source Mix
Search
27.2%
Direct
47.2%
Referral
13.8%
Social
11.2%
Paid
0.4%

Headcount Trend

Current headcount: ~19.1K

Marketing Team

Marketing Team Size
759 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$5.1B
Last Raise
$2B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $2B
  • Dec 2024
    Post IPO Debt • $1.5B
  • Nov 2023
    Post IPO Debt • $1.6B

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