Responsibilities

• Inform and co-develop the long-term global franchise vision and strategy for UNO, grounded in consumer insights, category trends, cultural relevance, competitive dynamics, and regional business priorities.
• Support multi-year franchise marketing plans that connect global brand strategies, narratives, and tentpoles with regional priorities to create strong, integrated global moments.
• Partner with Global Brand, Product, Brand Creative, Consumer Products, Digital, PR, Social, Influencer, Retail, and Regional teams to build cross-functional franchise plans that support the growth of UNO as a global brand.
• Help shape and support global tentpole initiatives, including social play experiences, competitive play, brand partnerships, licensing programs, retail activations, and cultural moments.
• Partner with Consumer Products business leads to support the licensing strategy for UNO, identifying opportunities that expand the brand into relevant lifestyle, entertainment, gaming, fashion, food and beverage, publishing, location-based, and experiential categories.
• Collaborate with Consumer Products business leads and regional teams to identify whitespace opportunities, develop strategic recommendations, and support plans to successfully sell in and bring new opportunities to market.
• Support strategic initiatives that grow UNO with key audiences, including teens, adults, families, fans, creators, and culturally engaged consumers.
• Brief Franchise Creative and Brand Creative teams on asset, guide, pitch, and toolkit needs to support commercial priorities, brand narratives, franchise tentpoles, and partner opportunities.
• Develop effective and impactful franchise materials for internal and external audiences, including pitch decks, one-sheets, selling tools, partner briefs, and global toolkits.
• Partner with external licensees, agencies, Consumer Products global teams, and internal cross-functional partners to amplify key UNO product launches, partnerships, and franchise moments.

Requirements

• 6+ years of experience, or 4+ years with an MBA, in brand marketing, franchise marketing, integrated marketing, licensing, consumer products, entertainment, gaming, or related fields.
• Strong understanding of franchise strategy, integrated marketing, brand management, and cross-functional planning.
• Experience supporting global brands, entertainment properties, games, consumer products, or culturally relevant lifestyle brands strongly preferred.
• Passion for games, play, fandom, culture, partnerships, and building brands that connect with consumers across generations.
• Creative storyteller with the ability to articulate a compelling vision and translate strategy into clear, actionable plans.
• Demonstrated ability to collaborate across cross-functional teams and drive execution across multiple touchpoints.
• Strong relationship-building skills with internal partners, regional teams, external licensees, agencies, and stakeholders.
• International business and global marketing experience preferred.
• Excellent presentation, verbal, written, and interpersonal communication skills.
• Strong project management, stakeholder management, and prioritization skills.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.