Responsibilities

• Provide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performance.
• Guide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectives.
• Provide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation management.
• Educate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search results.
• Analyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion rates.
• Develop and deliver training programs that help franchisees improve marketing knowledge and capabilities.
• Lead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growth.
• Lead and develop the Franchise Marketing Strategy team.
• Provide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysis.
• Partner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise markets.
• Work closely with Franchise Business Consultants to support franchise performance and growth

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 6–8+ years of marketing experience with increasing responsibility.
• Experience working with multi-location brands, franchise systems, or marketing consulting environments preferred.
• 2 to 3 years of leadership or team management experience
• Strong understanding of marketing strategy, media planning, and digital marketing channels.
• Knowledge of SEO, paid media, and local digital marketing practices.
• Ability to analyze marketing performance data and translate insights into strategic recommendations.
• Strong consulting and relationship-building skills with business owners and operators.
• Strong organizational and time management skills.

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth

Compensation

• Compensation : Pay ranges at SMB are designed to reflect skills, experience, and business needs. The range shown excludes location-based adjustments, and most new hires start below the top of the range. For this role, the estimated range starts at $90,000