Manager, Franchise Marketing Strategy

Lansing, MI (Remote)

Salary Not AvailableManager6+ years expOther

Posted 6 weeks ago

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Job Summary

Own franchise level growth by turning national campaigns into actionable local plans, coaching owners on digital visibility and local marketing execution, and driving measurable local performance.

  • Franchise Growth Ownership: Local plans, digital visibility, and performance analysis.
  • Training and Enablement: Webinars, workshops, and coaching to raise franchise marketing capability.
  • Team Leadership: Build and guide the Franchise Marketing Strategy group and cross-functional collaboration.

Job Description

  • Provide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performance.
  • Guide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectives.
  • Provide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation management.
  • Educate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search results.
  • Analyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion rates.
  • Develop and deliver training programs that help franchisees improve marketing knowledge and capabilities.
  • Lead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growth.
  • Lead and develop the Franchise Marketing Strategy team.
  • Provide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysis.
  • Partner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise markets.
TWO MEN AND A TRUCK® logo

TWO MEN AND A TRUCK®

TWO MEN AND A TRUCK® is the largest franchised moving company both in the United States and internationally. Currently there are more than 430 locations and 3,000 trucks worldwide. Throughout the brand's fast-growing history, it has remained steadfast in its approach to high-touch quality service, which is illustrated by an impressive 96% customer referral rate. Align your career with a company that admires where you’ve beenThank you, veterans. TWO MEN AND A TRUCK® welcomes the opportunity to become part of your next career move! Entry-level positions with advancement potential and dynamic management positions are available. We believe employing America’s heroes is utilizing skilled, respected specialists who understand achieving success takes commitment, personal integrity and self-discipline. These values align with the TWO MEN AND A TRUCK® standards and is why many veterans have built successful careers within our system. Become a leaderTWO MEN AND A TRUCK® offers unmatched opportunities for motivated individuals looking to advance. Experienced and new managers alike bring great skills to these positions. One third of our franchisees came from management roles within TWO MEN AND A TRUCK®. Our management team has the opportunity to manage and develop our frontline employees - movers, drivers, and customer service representatives - while continuing to grow the business and provide customers with exceptional customer service. Shape your sales & marketing careerSales & marketing positions are perfect for people who love to provide exceptional customer service and enjoy a variety of marketing activities including advertising, social media, and networking. Do you have experience providing customers with top-notch service and a desire to share your expertise? Bring your creative ideas to help us grow our brand!

Founded in 1981
Lansing, Michigan, USA
4.7K employees (126 in marketing)

Traffic Signals

Monthly Visitors
447.2K
Monthly Google Ads Budget
$334.2K
Traffic Source Mix
Search
48.6%
Direct
45.5%
Referral
4.1%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
115 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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