Manager, Fragrance Marketing & Brand Strategy – Americas

New York City, NY (Hybrid)

$80K/yr – $90K/yrSenior Level3+ years expFull time

Posted 20 hrs ago

Job Summary

Own the Americas fragrance business day to day, aligning consumer insights, go‑to‑market plans, and cross‑functional execution to drive performance and growth.

  • Lead regional GTM strategy and launches ensuring local relevance
  • Translate market research into compelling brand propositions and campaigns
  • Manage budgets, timelines, and cross‑functional partnerships to deliver on P&L targets

Job Description

Responsibilities

  • Serve as a day-to-day lead for the Core Fragrance business , maintaining a holistic understanding of brand, consumer and commercial performance. Monitor launch performance and portfolio productivity, identifying opportunities to optimize existing franchises, accelerate high-potential innovations and address performance gaps.
  • Conduct in-depth market research to identify trends, consumer insights, and competitive insights, translating findings into actionable fuel for shaping brand propositions, messaging, and campaign toolkits. Leverage multiple sources, including Circana , Nielsen NIQ, and more.
  • Lead regional promotions & pricing strategy; conduct price & product deep dives to inform recommendations; lead coordination with cross-functional teams on price increase execution and calendarizing promotional offers, balancing promotional depth and breadth with brand strategy and P&L targets.
  • Champion the voice of the Americas consumer across Regional and Global teams , ensuring consumer insights inform product, communication and activation decisions. Serve as a key day-to-day partner to GPM and GCE, elevating category and commercial perspectives throughout product and campaign development.
  • Lead development of integrated Americas GTM strategy for Fragrance launches and brand moments, translating Global initiatives into locally relevant, consumer-centric plans. Develop clear campaign and launch plans that align Media, Social, Influencer/PR, Experiential, Retail Marketing, E-commerce and other partners around business objectives.
  • Drive excellence in execution, ensuring programs deliver against brand standards, strategic objectives , timelines and investment guidance .
  • Manage brand marketing budgets , timelines and agency partners, ensuring programs are delivered efficiently, on budget and consistent with brand standards.  Ensure marketing allocations are aligned with Global guidance.
  • Contribute to key elements of the annual planning process, including category growth strategies, innovation plans , and NPL assessments .
  • Partner with Executive Director, Sales, and Global/Commercial leadership in preparation for key retailer meetings (Market, In the Kitchen), Business Review, Strategy & Planning presentations.

Requirements

  • Bachelor’s degree in marketing preferred
  • 3-5 years experience in marketing, beauty industry experience preferred
  • Strong organizational and problem-solving skills
  • Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
  • Excellent communication skills with ability to work effectively across departments and levels

Benefits

  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand
Sol de Janeiro logo

Sol de Janeiro

2.6 Glassdoor

Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro stands for ultimate self-love and celebration. Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015. The brand’s award-winning collection of body care, fragrance, and hair care isknown for luscious textures, clinically proven formulations, and transportive fragrances. Beloved by multi-generational global consumers, Sol de Janeiro is available at premium global retailersas well as on its own website.

Founded in 2015
New York, New York, USA
536 employees (173 in marketing)
26% recommend to a friend

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Sol de Janeiro salaries

Funding

Total Funding
$14.6M
Last Raise
$14.6M
Series Unknown, 7 years ago

Funding History

  • Jun 2019
    Series Unknown • $14.6M

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$6.4K
Traffic Source Mix
Search
41.4%
Direct
50%
Referral
3.9%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~539

Recent News

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Manager, Fragrance Marketing & Brand Strategy – Americas

Sol de Janeiro · New York City, NY · Hybrid