Manager, Food & Beverage Marketing
Leawood, KS (Hybrid)
Posted 1 day ago
Job Summary
Own end-to-end Food & Beverage marketing programs from strategy through execution, collaborating with cross-functional partners to drive revenue, guest engagement, and optimization of campaigns.
- Develop annual marketing strategies and campaigns
- Lead category marketing, promotions, and LTOs
- Analyze performance and optimize initiatives
Job Description
Responsibilities
- Develop and execute annual Food & Beverage marketing strategies, promotions, and campaigns that drive revenue growth, profitability, guest engagement, and average spend.
- Lead marketing efforts for assigned categories, including menu innovations, limited-time offers, product launches, and promotional programs from concept through execution.
- Identify and evaluate growth opportunities through pricing, bundling, promotional strategy, guest insights, and market trends to increase product incidence and business performance.
- Analyze campaign and product performance, leveraging data and consumer insights to optimize strategies, improve results, and inform future initiatives.
- Partner with Food and Beverage Operations, Analytics, Loyalty, Technology, Finance, Creative, agencies, suppliers, and other partners to develop and launch marketing initiatives
- Develop and lead merchandising and marketing strategies across digital menu boards, mobile ordering, kiosks, AMC-owned digital channels, food packaging, and in-theatre materials.
- Solicit and manage co-op funding for menu promotions, while also handling reconciliation of invoices and budget management.
- Present strategies, recommendations, performance results, and business opportunities to partners and leaders.
- Manage marketing budgets, agency relationships, supplier partnerships, and cooperative marketing funding to increase effectiveness and return on investment.
Requirements
- 5+ years of professional experience in marketing, brand management, category marketing, or consumer marketing
- Experience developing and executing marketing strategies, promotions, and integrated marketing campaigns that drive consumer engagement and food and beverage revenue
- Proven record of executing strategic marketing initiatives with a sense of urgency and ability to meet deadlines
- Experience leading cross-functional initiatives and managing multiple stakeholders from strategy development through execution and measurement
- Strong strategic thinking, analytical, decision-making, and problem-solving skills
- Knowledge of digital marketing, customer relationship management, paid media, mobile ordering, and consumer-facing digital experiences
- Strong proficiency in MS Office applications and excellent written and oral communication skills
- Ability to build and maintain strong working relationships with internal and external partners
- Minimum qualifications: 5+ years of professional experience in marketing, brand management, category marketing, or consumer marketing
- Experience developing and executing marketing strategies, promotions, and integrated marketing campaigns that drive consumer engagement and food and beverage revenue
Preferred
- Bachelor’s degree in marketing, advertising, business, communications, or a related field
- Experience managing agencies, vendor partnerships, and co-op marketing programs
- Food and beverage or hospitality experience
- Developing marketing briefs, business cases, and strategic recommendations
- Proven experience evaluating program performance and return on marketing investment to support decision-making
- Merchandising, packaging, and channel marketing experience
- Ability to analyze cost/benefit analysis to demonstrate ROI
- Experience in project management/ownership
- Experience directing creative development and providing guidance for photoshoots, content creation, and marketing asset production
Benefits
- Hybrid work schedule (remote/in-office) for most corporate roles
- Annual bonus potential
- Accrued vacation and absentee time plus 12 paid holidays, including an additional day for your birthday
- Reduced working hours on Fridays during the summer to enjoy more of what you love outside the office
- Comprehensive medical, dental, and vision coverage
- Free, confidential access to the Employee Assistance Program (EAP), supporting the whole person through everyday stressors and major life moments
- 401(k) match to support your financial goals
- A relaxed, collaborative office environment with Coca-Cola Freestyle machines
- Convenient on-site gym facility
- Daily free popcorn and discounts on food and drinks (excluding alcoholic beverages)
AMC Theatres
AMC Theatres is the largest movie exhibition company in the U.S., Europe and the world with approximately 1,000 theatres and more than 11,000 screens across the globe serving approximately 350 million guests annually. In the U.S., AMC operates approximately 660 theatres with 8,200 screens serving 265 million guests.Founded in Kansas City nearly 100 years ago, AMC Theatres has over the years established a reputation as an industry innovator, introducing the first multiplex in the 1960s, cup holder armrests in the 1980s and the first megaplex in the 1990s. Today, AMC leads the industry in innovations that support spectacular, guest-pleasing theatres including deploying plush power-recliner seats, delivering enhanced food and beverage choices, generating greater guest engagement through its loyalty program, web site and smart phone app, making movie-going more immersive than ever through expanded partnerships with IMAX and Dolby Cinema and playing a wide variety of content including independent programming. The company takes pride in offering “AMC Amazing” experiences to its guests.AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago).Adam Aron, who joined the company as CEO and President in 2016, has taken the Company to new heights, as AMC completed 2016 acquisitions of both Carmike Cinemas in the United States, and ODEON Cinemas, the largest theatre operator in Europe. Through its Odeon subsidiary AMC operates in 14 European countries and is the #1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK & Ireland.
Marketing Team
Funding
Funding History
- Feb 2026Post IPO Debt • $1.7B
- Jul 2025Post IPO Equity • $143M
- Jul 2025Post IPO Debt • $223M
Traffic Signals
Headcount Trend
News about AMC Theatres
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
