Responsibilities

• Owner Marketing Strategy & Coaching: Serve as the primary marketing partner for assigned franchise owners, providing quarterly 1:1 coaching, actionable marketing plans, ongoing guidance, and accountability
• Monthly Marketing Playbooks: Execute monthly marketing priorities with clear goals, recommended owner actions, supporting resources, and measurable outcomes
• Owner Education & Communication: Deliver weekly owner communications, monthly training, weekly office hours, and vendor or subject-matter-expert education as appropriate
• Local Marketing & Budget Guidance: Help owners allocate marketing investment across digital marketing, reputation, referrals, retention, community engagement, partnerships, events, and grassroots marketing
• Performance & KPIs: Monitor marketing performance and translate metrics such as leads, conversion, customer acquisition, revenue, reputation, and marketing return into clear recommendations and next steps
• OXP & New Owner Support: Deliver marketing training during OXP and provide structured support during each owner's first 90 days to establish strong launch and local marketing practices
• Brand & Vendor Partnership: Participate in monthly brand calls and work with Brand Leadership, Operations, corporate Marketing, and approved vendors to support owner execution and address performance opportunities
• Field Insights: Identify recurring owner needs, successful local tactics, vendor issues, and market opportunities and share actionable feedback with Marketing leadership

Requirements

• 5+ years of experience in franchise, field, multi-location, local, or related marketing
• Experience working directly with franchise owners, business owners, or local operators preferred
• Strong understanding of local marketing strategy, budgeting, digital marketing, reputation, referrals, and grassroots marketing
• Ability to interpret marketing and business-performance data and turn it into actionable recommendations
• Strong coaching, presentation, communication, and relationship-management skills
• Highly organized and comfortable managing multiple owners, brands, and priorities
• Proactive, data-informed, and comfortable influencing execution without direct authority
• Franchise or home-services experience strongly preferred