Responsibilities

• Lead, coach, and develop a team of three field marketers — setting clear goals, maintaining high standards, and creating an environment where the team does their best work
• Help establish & reinforce roles, responsibilities, and success metrics for each team member, ensuring accountability against event targets, deadlines, and quality standards
• Manage Addepar’s global events portfolio — providing your expert opinion on which events and programs to invest in, how to allocate team and budget resources, and how the full calendar connects to GTM priorities and business outcomes
• Align the events calendar to territory priorities, pipeline goals, product launches, and campaigns
• Own the end-to-end execution of our annual user conference, AddeConf, including agenda setting, content creation, event design, logistical oversight and pre- and post-event activation
• Continuously evaluate the events portfolio — cutting what’s underperforming, doubling down on what works, and identifying new opportunities as the business grows globally
• Serve as the point of contact across the organization for all things events
• Drive alignment across internal stakeholders before, during, and after each program: ensuring Sales knows their role, Product Marketing’s messaging is reflected, and AM teams are briefed on their accounts
• Own the events analytics function — building and maintaining a performance dashboard that tracks KPIs across all programs: leads generated, pipeline influenced, meetings held, cost per lead, NPS, and ROI
• Drive a culture of data-informed decision-making within the team, using post-event insights to continually improve strategy and execution