Responsibilities

• Develop and implement comprehensive marketing strategies and activations to drive customer expansion and retention goals
• Collaborate with cross-functional teams across sales, product and customer success to gather insights and data to inform customer segmentation, targeting, and positioning
• Lead the end-to-end planning, execution, and optimization of field marketing campaigns
• Utilize customer data and analytics to create personalized and targeted messaging that resonates with our Americas customers
• Collaborate with Sales, Product, and Customer Support teams to ensure a cohesive and unified customer experience.
• Align marketing efforts with product launches, sales initiatives, and customer feedback.
• Leverage data analytics and key performance indicators to measure, analyze and report on campaign effectiveness and sales pipeline.
• Make data-driven decisions for continuous improvement.
• Forecast and manage the field marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Requirements

• 5+ years of experience in integrated, demand-oriented marketing
• Hands-on experience managing campaigns across multiple platforms
• Strong project and program management skills

Preferred

• Creative mind that thrives on ways to inspire and engage prospects while using AI to be more efficient.
• Energetic and proactive team player with a sense of humor.
• Demonstrate commitment to valuing diversity: Contributing to an inclusive working and learning environment.
• Think marketing can be fun.