Manager, Field Marketing - BeatBox & Chillitas

USA (Remote)

$67K/yr – $80K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Lead and own local BeatBox field marketing, building a dedicated team and executing end-to-end activations with distributors, retailers, events, and digital content across your market.

  • Own local activation programs and team leadership
  • Partner with distributors and retailers to drive events and promotions

Job Description

Responsibilities

  • Win over the 21+ consumers to bring BeatBox to life in your market!
  • Build a local network while infusing national strategies and philosophy in the field.
  • Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
  • Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
  • Align with your Sales/Trade Marketing counterparts to support activations, merchandising, and sales blitzes in your area
  • Activate national events with other FMSs/Brand Reps in regional territories
  • Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
  • Ride-alongs with distributors to help with sales support
  • Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
  • Identify event opportunities in your area that require sampling activations

Requirements

  • There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
  • Product Knowledge: Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
  • Marketing Strategy: Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
  • Event Planning: Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty.
  • Consumer Engagement: Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
  • Communication: Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors.
  • Presentation Skills: Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits.
  • Sales Support: Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.
  • Creativity: Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.
  • Budget Management: Skill in managing marketing budgets efficiently to maximize return on investment.

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

Anheuser-Busch

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. For more information, visit www.anheuser-busch.com/careers.

Founded in 1969
St Louis, Missouri, USA
6.9K employees (789 in marketing)

Traffic Signals

Monthly Visitors
325.3K
Traffic Source Mix
Search
57.2%
Direct
35.1%
Referral
5.9%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~6.9K

Marketing Team

Marketing Team Size
679 (10% of company)
Median Career Experience
10 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$10M
Last Raise
Private Equity, 1 years ago