Responsibilities

• Develop and execute impactful earned media programming aligned with brand plans, business objectives, and division financial and growth targets.
• Partner with cross-functional and agency teams to support knowledge transfer, alignment, and delivery of strategic programming goals.
• Build strong working relationships across brand marketing, brand activation, retail connections, licensing and promotion, lifestyle and experiential, media and digital marketing, insights, legal, and procurement.
• Prioritize budgets and program efforts against core business drivers and brand expansion opportunities.
• Manage multiple programs simultaneously, including prioritizing work and delegating as appropriate.
• Manage PR agency relationships and teams to deliver effective programs and strategic perspective.
• Deliver results on time and on budget and participate in regular team, agency, and cross-functional meetings.
• Participate in agency requests for proposal and procurement exercises as needed.
• Identify opportunities for positive media coverage and work with agencies to plan pitches, target media outlets and reporters, prepare spokespeople, and maintain key messages and media lists.
• Support division and brand reputation management by coordinating audits and engaging stakeholders on sensitive situations.

Requirements

• Bachelor's degree in communications, public relations, journalism, or a related field.
• Five to seven years of relevant experience.
• Proven experience managing and maximizing the effectiveness of external agencies.
• Superior writing, editing, oral, and interpersonal communication skills.
• Executive presence and the ability to influence without authority.
• Ability to prioritize and deliver multiple immediate tasks and long-term projects on deadline.
• Ability to work effectively in a fast-paced, dynamic environment both independently and as part of an integrated team.
• Commitment to fostering a positive and inclusive work environment.
• Occasional lifting of up to 25 pounds.
• Hybrid work environment between a professional corporate office and remote location.

Preferred

• Master's degree in communications or public relations.
• Enthusiasm for positioning brands at the forefront of cultural relevance.

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.