Responsibilities

Strategy & Program Development

• Partner with internal teams to develop integrated marketing, promotion, and event programs aligned to client goals
• Conduct program and client research to inform strategy and creative direction
• Develop creative briefs and support overall concept development
• Lead and contribute to brainstorm sessions
• Build production estimates and execution plans
• Apply audience insights and industry trends to strengthen strategic recommendations

Account & Client Leadership

• Serve as day-to-day account lead for assigned programs and clients
• Manage contracts, negotiations, timelines, and budgets
• Prepare presentations, status reports, and program updates
• Understand client business objectives, competitive landscape, and industry trends
• Evaluate campaign performance and recommend optimizations
• Identify opportunities to grow accounts through new capabilities or initiatives

Experiential Production & Execution

• Develop production documentation, including:
• Production schedules
• Run-of-show documents
• Vendor briefs
• Staff training materials? (as listed) and Key messaging frameworks
• Source, negotiate, and manage vendors
• Troubleshoot program challenges and implement solutions in real time

Financial & Operational Management

• Manage program setup and tracking within financial systems
• Oversee day-to-day budget management and forecasting
• Handle vendor invoices, POs, and billing coordination
• Ensure profitability and cost efficiency across programs
• Track time and manage financial reporting

Measurement & Reporting

• Define and track program metrics
• Develop reporting and recap presentations
• Evaluate campaign performance against objectives and recommend improvements

Business Development & Agency Contribution

• Support new business efforts and RFP responses
• Collaborate with cross-disciplinary teams to build proposals
• Develop case studies and support award submissions
• Build industry relationships and expand professional network