Responsibilities

• Be the subject matter expert on Retailer Media: leverage deep understanding of consumer, commercial and operational parts of the media ecosystem and end to end process to drive optimal outcomes from retailer media investments.
• Partner with Marketing & Account teams to translate business strategies and needs into retailer media plans and activation that grow brand sales and increase media productivity.
• Be the Retailer Media steward for our brands. Know the retailer media plans inside and out; effectively communicate planned results on key KPIs; drive decisions, manage timelines, ensure all who touch the media for your brand(s) are informed and aligned to goals.
• Be a master collaborator: bring business needs for media to cross-functional teams to drive outcomes; leverage these teams to inform recommendations and strategies.
• Drive and oversee executional excellence of Retailer Media plan with strong attention to detail. Guide and collaborate with those involved in the implementation to achieve planned goals.
• Lead the optimization of Retailer Media spend. Monitor results to ensure plans deliver as expected. Give feedback to internal and external teams to improve performance.
• Drive external partners: manage relationships with Retailer Media AOR (Horizon) supporting teams and creative agencies to ensure media plan, activation and stewardship needs are met. Bring media-driven, consumer consumption-based insights to creative strategy and asset development. Provide feedback and coaching on creative performance where relevant.
• Monitor industry trends and competitive and derive implications.
• Maintain relationship with Amazon Ads team to fully understand their offerings and apply back to media plans. Partner with advertising accounts teams to continually evaluate and identify new opportunities to improve brand performance.
• Lead development, approval, implementation and tracking of Retailer Media learning plans. Feed into testing results reporting and interpretation and lead media team POV on results and next steps.
• Understand media technology/tools capabilities and help identify potential future needs to drive automation and better outcomes.
• Understand beauty market and monitor keyword trends, strategically invest in key categories where this is opportunity to gain share on retail partners’ platforms.
• Leverage business acumen to drive influence. Sell media strategy into and celebrate Retailer Media results with key stakeholders across the organization. Present media investment performance monthly to brand leadership and advise brands on creative or content optimization opportunities.