Manager, Entertainment and Culture Marketing

Los Angeles, CA (On-site)

$90K/yr – $100K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive the end-to-end client engagement and campaign delivery across talent, music licensing, and brand partnerships, coordinating strategy, rights clearances, and cross-functional execution to translate cultural insights into actionable outcomes.

  • Talent campaigns: lead outreach, recommendations, contracting, and client storytelling.
  • Music licensing: identify tracks/artists, secure rights, negotiate terms with labels/publishers and exec teams.
  • Opportunities and storytelling: assess sponsorships, product integrations, and create compelling decks translating insights into client value.

Job Description

Responsibilities

  • Manage day-to-day client relationships, serving as the primary point of contact for projects across assigned brand accounts including but not limited to talent campaigns, brand partnerships, music licensing efforts, musical performance booking, premium content tracking (film/tv), entertainment property assessments/POVs, and more
  • Lead strategic planning and execution for talent campaigns, including talent recommendations, outreach, and contracting
  • Monitor cultural and digital trends to identify rising talent and emerging voices aligned with client goals and brand values
  • Lead music licensing efforts across campaigns, including identifying tracks or artists, coordinating rights clearances, negotiating fees and terms, and partnering with labels, publishers, and creative agency Business Affairs to secure usage across media platforms
  • Monitor studio film and television slates to identify potential product integration and co-marketing opportunities, collaborating with internal department specialists to develop recommendations for clients
  • Assess sponsorship opportunities and cultural platforms to determine brand fit, audience alignment, and strategic value for clients
  • Maintain detailed trackers for project/deal status, approvals, talent deliverables, and contractual obligations
  • Track campaign performance and report on KPIs to clients, translating insights into actionable recommendations
  • Develop and present compelling decks and campaign narratives that align with brand goals and resonate with targeted audiences
  • Draft regular email communications and pitch / program proposal materials

Requirements

  • 5+ years of experience in account management or social media strategy, preferably at a talent, advertising, marketing, creative, or media agency
  • Bachelors degree strongly preferred
  • Extremely knowledgeable about creator landscape, up and coming talent and trends and plugged in to entertainment culture at large
  • Has a proven track record of working with creators and clients to build impactful campaigns for brands
  • Can build talent strategies that are both creative and data driven
  • Invested and well versed in culture, trends, brands, and insights
  • Strong ability to develop client facing marketing presentation materials (decks) for a variety of situations, informational, strategic, and creative.
  • High degree of motivation and initiative, the ability to demonstrate creative thinking and critical thinking, and the capacity to problem-solve independently
  • Unmatched communication skills that put clients at ease and motivate internal team members
  • Strong ability to vet, recommend, negotiate with and contract talent

Preferred

Benefits

  • The unique and exciting opportunity to work at one of a leading global entertainment companies
  • Access to the tools, leadership, and resources you will need to create and drive a center of excellence
  • The opportunity to do the best work of your career
  • Work in an inclusive and diverse company culture
  • Competitive programs to support your well-being
  • Experience working in a collaborative environment with room to grow
United Talent Agency logo

United Talent Agency

3.5 Glassdoor

UTA unites ideas, opportunities and talent. The company represents some of the world’s most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA’s business spans talent representation and content production, as well as strategic advisory and marketing work with some of the world’s biggest brands. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London.

Founded in 1991
Beverly Hills, California, USA
2.3K employees (675 in marketing)
68% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
245.1K
Traffic Source Mix
Search
46.8%
Direct
44.8%
Referral
5.8%
Social
2.3%
Paid
0.3%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
413 (18% of company)
Median Career Experience
9 years
Median Tenure
2.9 years

Funding

Last Raise
Secondary Market, 4 years ago

Funding History

  • Jul 2022
    Secondary Market
  • Aug 2018
    Series Unknown

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