Manager, Emerging Media & Technology - Lowe's Media Network

Responsibilities

• Support the development and execution of the Retail Media Marketing Technology roadmap, ensuring alignment with Lowe's Media Network strategy, business priorities, and technology initiatives.
• Provide expertise in technical requirements needed for new channel onboarding and channel maintenance for onsite and offsite channels with multiple publisher partners laddering up the channel level. Technical requirements include: Pixeling, APIs, product feed/conversion feed, and clean room integration. Channels include: Paid Social, Paid Search, Onsite Display, Offsite Display, Sponsored Product Ads, CTV, OLV, and Audio.
• Partner with Product, Technology, and Retail Media stakeholders to define business requirements, operational workflows, and scalable processes that enable new advertising products, channels, and capabilities.
• Lead the operational onboarding and go-to-market readiness for new retail media platforms, channels, and technology capabilities, ensuring cross-functional alignment, clear ownership, and successful adoption.
• Develop and maintain implementation plans, project timelines, and cross-functional deliverables, proactively identifying dependencies, risks, and opportunities while escalating critical issues to leadership to support informed decision-making.
• Create and maintain business process documentation, standard operating procedures, playbooks, and training materials that enable consistent execution and adoption across Retail Media teams.
• Monitor the operational performance and adoption of marketing technology capabilities, leveraging stakeholder feedback, operational metrics, and business insights to identify process improvements and recommend enhancements.
• Contribute to advancing Lowe's Media Network operational maturity by identifying best practices, supporting process standardization, facilitating cross-functional collaboration, and developing tools, frameworks, and training that improve organizational capability and scalability.

Requirements

• Bachelor’s degree Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
• 7-10 years of general experience in Marketing or Retail Media
• 5-7 years related to Business Operations, Platform Operations or Technical Program Management
• 3 years of experience in Ad Tech roadmap development and implementation
• 1 year of experience providing leadership or coaching to others and partnering effectively with cross-functional team members