Manager, Emerging Media
California, MO (Remote)
Posted 1 day ago
Job Summary
Own the end-to-end management of PPL partnerships and campaigns, driving planning, optimization, and performance through close collaboration with partners and cross-channel expansion.
- Lead partner onboarding, testing, and optimization across paid media channels.
- Identify new opportunities and test pilots to scale lead generation and conversion.
Job Description
Responsibilities
- Manage assigned PPL partners and campaigns, including planning, execution, performance monitoring, optimization, and ongoing partner communication.
- Work with PPL partners to improve lead quality, conversion, efficiency, and overall campaign performance.
- Partner with PPL and other media partners to evaluate new campaign concepts, placements, products, and growth opportunities.
- Identify and test emerging channels, platforms, and partnerships that complement established Demand Capture efforts.
- Develop structured tests and pilots to evaluate new media opportunities and determine their potential for optimization and scale.
- Stay informed about evolving media platforms, technologies, partner capabilities, and industry trends to identify new opportunities.
Requirements
- Bachelor’s degree in advertising, Communications, Marketing, Management, or a related field.
- 5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related area.
- Experience managing external media or lead-generation partners, including performance-based or PPL campaigns.
- Experience managing and optimizing paid media campaigns against lead generation and conversion goals.
- Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels.
- Working knowledge of paid search, paid social, display, video, programmatic, and other digital media channels; direct hands-on experience across every channel is not required
- Experience with audience segmentation, targeting, testing, and campaign measurement.
- Experience leading projects and working cross-functionally.
- Experience managing direct reports a plus.
- Experience in higher education marketing is preferred.
Preferred
- Experience in higher education marketing is preferred.
Benefits
- Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.
- For full details about our benefit plan offerings, please visit benefits.nu.edu . For Part-time benefits, please click here .
National University
At National University, we believe it’s not just about the degrees our students earn, but the degree to which they use them.Since 1971, we have supported working professionals who want to be a powerful force for positive change. That’s why we make education accessible to adults who live and work in the real world. It’s why we were the first to develop a flexible, one-class-per-month format. It’s why we offer more than 120 graduate and undergraduate degree programs. And it’s why we will continue to innovate and leave a mark on people who will one day leave their mark on the world.We embrace diversity. Because it brings a new perspective to every industry. Our classes and faculty are made up of an eclectic mix of people who reflect our different communities and have the influence to shape where we’re headed.We do all this because we care. About our students. Our staff. Our supporters and our community. We are a private, nonprofit institution that does not answer to shareholders. We invest our money back into making improvements so that the people who come here can do the same.We know our legacy does not end when our students graduate. It begins.
Salaries
Posted range
$70K/yr – $95K/yr
Taken straight from the job posting.
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