Responsibilities

• Own NAR's email strategy end-to-end: evaluate programs for member value, streamline the portfolio, and redirect efforts that belong in other channels.
• Own, set and enforce standards for email content, structure, accessibility, and ad placement.
• Design, build, and maintain marketing automation programs and journeys to reduce manual effort and improve targeting.
• Stay current on email industry trends, deliverability standards, and best practices; conduct trend analysis across categories and audiences and evangelize insights across the organization.
• Test, analyze, and optimize campaigns through A/B testing and other techniques to increase open rates, click-throughs, and member engagement.
• Advise stakeholder teams on campaign approach and system capabilities from planning through execution.
• Partner with Business Intelligence to define KPIs, build marketing integrations, develop audience segmentation strategies, and establish performance reporting for email campaigns.
• Own email list management operations (unsubscribes, suppression updates, list accuracy) and train stakeholders on list processes.
• Manage a team of full-time email production staff, ensuring quality and timely delivery across NAR's email portfolio.
• Establish and maintain workflows and processes that keep production running efficiently at scale.

Requirements

• 5+ years of experience in email marketing, with progressive responsibility in strategy and team leadership
• Demonstrated success building or modernizing an email program
• Experience managing production staff and establishing scalable workflows
• Strong understanding of email deliverability, CAN-SPAM compliance, and accessibility
• Working knowledge of email platforms (Iterable preferred), platform integrations, and marketing automation tools
• Intermediate HTML/CSS skills
• Ability to interpret analytics and translate performance data into strategic recommendations
• Strong interpersonal and communication skills to influence decisions, guide stakeholders, and enforce standards
• Experience collaborating cross-functionally with analytics, data science, and marketing teams

Preferred

• Familiarity with audience segmentation methodologies and data-driven targeting
• Experience managing vendor relationships including budgeting and contract oversight
• Experience designing complex marketing automation journeys and workflows
• Bachelor's degree or equivalent experience in a related field

Benefits

• NAR provides comprehensive benefits including health/dental/vision insurance.
• NAR is on a hybrid schedule and in the office 3 days a week.