Responsibilities

• Develop and execute leaguewide email marketing strategies that support fan acquisition, engagement, retention, and monetization objectives
• Manage the end-to-end execution of email campaigns including segmentation, QA, deployment, testing, and reporting
• Build and optimize automated lifecycle journeys including welcome, onboarding, engagement, retention, and win-back programs
• Leverage fan data and behavioral insights to deliver personalized communications
• Partner with Analytics teams to measure campaign effectiveness and identify opportunities for improvement
• Lead A/B and multivariate testing initiatives across subject lines, creative, audiences, and send timing
• Develop executive-ready reporting and performance summaries
• Ensure compliance with privacy regulations, consent requirements, and email marketing best practices
• Support marketing automation and customer data platform enhancements

Requirements

• 4-6 years of experience in email marketing, CRM marketing, lifecycle marketing, or digital marketing
• Experience with enterprise email service providers and marketing automation platforms
• Demonstrated success using segmentation and personalization to drive engagement and conversion
• Strong Excel and PowerPoint skills
• Proven experience building and scaling audience segmentation and personalization programs that improve engagement and conversion
• Demonstrated experience with email performance reporting and analytics, including deliverability, engagement, and revenue metrics
• Experience managing people and/or leading cross-functional projects, including timelines, priorities, and stakeholder communication
• The ideal candidate will, at minimum, have a degree in a relevant area from a four-year college or university
• Strong understanding of CRM and lifecycle marketing principles
• Excellent written and verbal communication skills

Preferred

• Experience with Movable Ink, Iterable, Adobe Products Suite, or similar platforms preferred
• Broad understanding of AI-powered CRM/CDP capabilities - predictive scoring, audience modeling, content and next-best-action AI recommendations
• Experience collaborating with external vendors and agencies

Benefits

• Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
• Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
• We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
• Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
• Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
• Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
• A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
• Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
• A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
• NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.