Manager, Email Communications

Responsibilities

• Develop and execute comprehensive email communication strategies that align with institutional priorities and business objectives.
• Manage the full lifecycle of email campaigns, including newsletters, promotional communications, automated journeys, and nurture/drip campaigns.
• Create targeted audience segmentation strategies to deliver relevant and personalized content.
• Ensure compliance with email marketing regulations and industry best practices, including CAN-SPAM, GDPR, and data privacy standards.
• Maintain and optimize email distribution lists to support audience growth, engagement, and deliverability.
• Use data and audience insights to continually improve campaign performance and engagement.
• Conduct A/B testing on subject lines, content, design, calls-to-action, and send times to maximize effectiveness.
• Monitor key performance indicators, including open rates, click-through rates, conversions, and deliverability metrics.
• Provide actionable reporting and recommendations to stakeholders based on campaign performance and emerging trends.
• Write, edit, and proofread compelling email content that reflects the college's voice and resonates with diverse audiences.

Requirements

• Bachelor’s degree, or associate degree and equivalent experience, in Communications, Public Relations, Journalism, Marketing, English, Business or a related field. Official transcripts will be required.
• Two (2) years of experience in internal communications, corporate communications, employee communications, executive communications, strategic communications, public relations, journalism, or a related communications discipline.
• Will be subject to a criminal background check. Some positions may be subject to a fingerprint check.

Preferred

• Experience in strategic planning, resource allocation, timeline management, and project management
• Bilingual or multilingual preferred
• Proficiency in marketing automation and ESPs (Salesforce Marketing Cloud highly preferred). Familiarity with HTML/CSS for template editing is highly desired.
• Familiarity with CRM integration systems and customer segmentation.
• Understanding of email deliverability and reputation management.
• Knowledge of email personalization and dynamic content strategies.
• Relevant certification in email marketing or related fields.