Detroit PBS logo
Detroit PBS

Manager, Education Communications & Digital Strategy

Troy, MI (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive statewide PBS education digital engagement by leading strategy, content, and campaigns across Detroit PBS and partners.

  • Must-have: 5+ years in digital content management with WordPress/HTML/CSS and email marketing.
  • Standout: Proven cross‑department campaign leadership and educator audience growth.
  • Standout: Hybrid work setup and collaboration with PBS tools (Curate, Media Manager, Domo).

Job Description

Responsibilities

  • Develop and implement a unified digital engagement strategy supporting local early learning and statewide education initiatives.
  • Oversee day-to-day management of websites, social media, and email platforms to ensure cohesive, high-quality content delivery.
  • Translate strategy into action through creative planning, storytelling, and measurable audience growth.
  • Manage and update site content, UX, and SEO performance using WordPress and related CMS tools.
  • Upload and curate educational video content in PBS Media Manager, Curate, and YouTube.
  • Implement digital tools for newsletters, pop-ups, and engagement tracking.
  • Lead Detroit PBS Education and MLC social media channels, including copywriting, scheduling, and community engagement.
  • Produce and publish videos, graphics, and live or virtual event content that engage educators, families, and partners.
  • Manage organic and paid campaigns to increase statewide reach and engagement.
  • Write, design, and distribute newsletters and email campaigns for educators, families, and partners.

Requirements

  • Bachelor’s degree in Education, Communications, Digital Media, Marketing, or related field.
  • Minimum five years of experience in digital content management, marketing, or audience engagement.
  • Demonstrated success leading digital campaigns and managing creative production.
  • Proficiency in WordPress, HTML/CSS, and email marketing tools.
  • Excellent writing and editing skills for educator, family, and community audiences.
  • Experience with Canva or Adobe Creative Suite for design and video production.
  • Strong organizational and project management skills; comfortable managing multiple priorities.
  • Familiarity with PBS Digital tools (Curate, Media Manager, Domo).
  • Commitment to education, equity, and lifelong learning.
  • Strong collaboration and communication skills to work with diverse stakeholders.

Benefits

  • Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community.
  • Enjoy a flexible work environment with a hybrid in-person and work from home model.
  • Continue to grow and learn through opportunities for personal and professional development.
  • Share your input, knowing that your ideas are valued and always welcome.
  • Be yourself! We believe your uniqueness makes you an even greater asset to the team.
Detroit PBS logo

Detroit PBS

Detroit PBS is the viewer-supported PBS member station serving the nation's 11th largest television market. -We operate our television services from Wixom, Michigan. We also operate radio station WRCJ 90.9 FM; a Midtown TV studio in Detroit in partnership with Wayne State University; and our Detroit Bureau located within the Detroit Historical Museum. Our High Definition production truck can go anywhere. -WRCJ 90.9 FM and HD-1 is a listener supported classical & jazz music public radio station licensed to Detroit Classical and Jazz Educational Radio, LLC, and managed by Detroit PBS and the Detroit Public Media Board of Trustees. The radio station is located inside the Detroit School of Arts, a public high school training young people for careers in performing, visual and media arts. -Detroit PBS offers ten hours of PBS KIDS programming each weekday, along with national and international news, PBS favorites and classic films. Our digital subchannels offer additional scheduling of public TV programming on 56.5 Michigan Learning Channel, 56.4 WORLD channel, how-to and travel programs on 56.3 Create, and all-day children's programming on 56.2 Detroit PBS KIDS. -Detroit PBS is active in the community producing local programs showcasing arts, culture, news and analysis; and educational outreach campaigns using the power of media to broaden knowledge and understanding -Detroit PBS provides open access to trusted, balanced, and inspiring content and fosters essential, enriching conversations, in partnership with our diverse multi-cultural community. -Detroit PBS is designated as a 501(c)(3) organization. Detroit PBS is licensed under the name Detroit Public Media WTVS-Channel 56 in Detroit, and operates under the names Detroit PBS, Channel 56, and WTVS.

Founded in 1955
Wixom, Michigan, USA
161 employees (58 in marketing)
www.detroitpbs.org

Marketing Team

Marketing Team Size
33 (20% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
34.4K
Monthly Google Ads Budget
$135.2K
Traffic Source Mix
Search
34%
Direct
52.7%
Referral
10.7%
Social
2.2%
Paid
0.4%

Headcount Trend

Current headcount: ~161

News about Detroit PBS

Previewing new PBS docuseries “The American Revolution” and sitting down with filmmakers behind it
Nov 17, 2025 • Detroit PBS