Responsibilities

• Lead the day-to-day management and ongoing development of the company’s e-commerce business across the website, digital marketing, customer service, and other online marketplaces (i.e Amazon).
• Develop and coordinate e-commerce promotional and campaign plans, including timing, offers, product priorities, channel support, and execution.
• Manage relationships with Amazon resellers and other third-party online marketplace partners, working with them on growth plans, promotions, pricing, inventory priorities, and channel performance.
• Provide leadership and oversight for the customer service team, including coaching, issue escalation, workload prioritization, and continuous improvement of processes and customer experience.
• Provide direction to the digital marketing function and work closely with the Digital Marketing Manager to align paid media, email, earned media, and campaign activity with e-commerce priorities.
• Use Triple Whale and other reporting tools to evaluate e-commerce and marketing performance, understand attribution, identify opportunities or concerns, and recommend adjustments to strategy and execution.
• Work cross-functionally with Planning, Sales, and IT to align promotional activity, inventory, marketplace needs, website improvements, and broader business priorities.
• Identify opportunities to improve conversion, retention, average order value, repeat purchasing, and the overall online customer journey.
• Manage relevant agencies, technology providers, and external partners, ensuring priorities, deliverables, and recommendations support the company’s e-commerce objectives.
• Stay current on e-commerce, digital marketing, customer experience, Amazon, and marketplace trends, and recommend relevant opportunities for the business.

Requirements

• Minimum 7 years of progressive experience optimizing and executing E-Commerce & Marketplace sales strategies and utilizing quantitative and qualitative analysis to deliver strategic results.
• Minimum of 3-5 years in a leadership role such as a Manager/Supervisor overseeing the functions of a marketing/Ecommerce team
• Comprehensive knowledge of the eCommerce digital landscape including web applications, site merchandising, SEO, social media, email marketing, and relevant KPI reporting.
• A proven track record of exceeding sales targets and driving profitable revenue growth.
• Must be highly proficient in Microsoft Office, database management, spreadsheet creation, email, and internet.
• Excellent communication, problem solving, and leadership skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Experience with CRM software and sales analytics tools.

Preferred

• Bachelor's degree in business, marketing, sales, computer science, or a related field
• Ingredients or CPG food & beverage industry experience a plus
• Experience with BigCommerce, Zendesk and Amazon Seller Central preferred
• Experience working alongside and with a customer service team is preferred
• Preferred Bachelor's degree in business, marketing, sales, computer science, or a related field