Responsibilities

• Donor Engagement Strategy and Program Leadership – 30% Lead the strategic development and execution of Versiti’s annual Donor Engagement Marketing Plan, integrating promotions, loyalty, and mobile drive campaigns. Partner with donor recruitment teams to design and implement campaigns that motivate first-time and repeat donors across donor centers, mobile drives, and special events. Translate audience insights and behavioral data into targeted messaging and creative strategies that enhance donor experience and drive conversion. Serve as the connective bridge between integrated donor marketing, state recruitment, and creative teams to ensure a consistent, mission-aligned donor voice.
• Promotional and Loyalty Program Leadership – 25% Oversee Versiti’s promotional and incentive calendar, ensuring campaign cadence aligns with collection goals and donor motivation patterns. Lead the strategic design and execution of donor loyalty programs that recognize and reward donors for ongoing participation. Supervise the Promotional Marketing team, guiding planning, vendor management, fulfillment operations, and ROI tracking for all incentive and recognition programs. Collaborate with CRM, Digital, and Marketing Insights teams to optimize segmentation, reward performance, and behavioral targeting. Champion innovative, data-driven approaches to donor recognition and engagement.
• Mobile and Center Engagement Marketing – 25% Design and deploy integrated marketing strategies that strengthen mobile drive performance and drive engagement among SMERF (social, military, education, religious, fraternal) and hospital partners. Design and deploy integrated marketing strategies that strengthen center performance and drive lifecycle conversion at the Center level Partner with regional and state donor recruitment teams to develop localized marketing materials, playbooks, and promotional kits that improve mobile donor acquisition and retention. Develop creative campaigns that convert mobile donors to center donors, reactivate lapsed participants, and differentiate Versiti’s mobile drives in the market. Collaborate with Blood Operations and Community Relations to ensure mobile marketing aligns with drive logistics and community outreach initiatives.
• Data and Performance Optimization – 10% Partner with the Marketing Insights and Operations team to measure campaign effectiveness and donor engagement KPIs. Analyze donor behavior data to identify trends, optimize campaign performance, and inform future strategies. Present performance dashboards and recommendations to leadership to improve campaign ROI, donor conversion, and frequency.
• Leadership and Collaboration – 10% Lead and mentor the Promotional Marketing team; set clear performance expectations and support professional growth. Foster collaboration across Donor Marketing, Creative, and Recruitment teams to ensure alignment between national strategy and local execution. Model Versiti’s Way of Leading, fostering a culture of creativity, inclusion, accountability, and measurable impact. Serve as an internal subject matter expert on donor motivation, engagement psychology, and promotional best practices.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures