Manager, Direct Marketing Products

Mountain Brook, AL (On-site)

Salary Not AvailableManagerFull time

Posted 2 weeks ago

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Job Summary

You will own day-to-day workflow management for direct mail and digital campaigns, ensuring accurate setup, timing, budgets, and targeting; coordinate cross-functional handoffs; monitor statuses; and drive process improvements and training across teams.

  • Manage multiple projects and deadlines across channels
  • Coordinate handoffs between creative, data, and account teams
  • Identify bottlenecks and help standardize processes

Job Description

Responsibilities

  • Oversee daily workflow for direct mail, email, eBlast, and eCampaign jobs.
  • Make sure campaign details, timing, budgets, quantities, targeting, and related job information are entered accurately.
  • Coordinate handoffs between Account Team, Graphics, Data, Strong Direct, and Email Marketing.
  • Monitor job statuses and deadlines to keep campaigns on track.
  • Support quality control across setup, proofing, data readiness, deployment, and completion.
  • Identify bottlenecks, recurring errors, and training needs.
  • Improve SOPs, checklists, and process documentation.
  • Train and support internal teams on direct contact product workflows.
  • Serve as an escalation point when campaign issues need to be resolved.
  • Help build more consistent, scalable processes for high-volume campaign execution.

Requirements

  • Experience in marketing operations, campaign management, production, direct mail, email marketing, account services, or a similar role.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple projects and deadlines at once.
  • Strong communication and follow-through.
  • Comfort working in project management or workflow systems.
  • Ability to work cross-functional with creative, data, account service, and production teams.
  • Process improvement mindset.

Preferred

  • Automotive marketing experience is a plus.
Strong Automotive logo

Strong Automotive

Strong Automotive is a full-service advertising agency based in Birmingham, Alabama. Consider us a one-stop-shop for automotive dealerships looking to drive traffic.

Founded in 2006
Birmingham, Alabama, USA
154 employees (79 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
34.7%
Direct
45.5%
Referral
6.1%
Social
12.1%
Paid
1.4%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
64 (42% of company)
Marketing Roles Posted (Last 30 Days)
3