Manager Direct Marketing

Fairfax, VA (On-site)

$56K/yr – $87K/yrManager3+ years expFull time

Posted 7 days ago

Job Summary

Lead a Direct Marketing Associates team to recruit, train, coach, and manage field canvassing campaigns while coordinating logistics, partnerships, and lead generation across local markets.

Job Description

Responsibilities

  • Position Responsibilities: - Manages a team of Direct Mark e ting Associates ( canvassers ) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals. - Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate - Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members. - Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodolgy. - Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guideline s. - Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps , permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift. - Provides information to managers , general managers, sales managers , and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments Direction of Others: - Direction of a team of Direct Marketing Associates

Requirements

  • High school diploma or equivalent (e.g., GED) A college degree in a relevant fiel d or e quivalent work experience that demonstrates the required knowledge, skills, and abilities .
  • Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets .
  • Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals . Strong coaching skills to empower and develop team members .
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights .
  • Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals.
  • Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.
  • Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives .
  • Possession of a valid driver's license with a safe driving record is mandatory for this position .

Benefits

  • 401 (k) Plan, Employer Fixed Contributions & Company Matching
  • Profit Sharing*
  • Medical, Dental and Vision Coverage*
  • Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)
  • Life Insurance
  • Paid Time Off & Paid Holidays
  • Paid Maternity Leave & Paid Parental Leave*
  • Career Growth Planning & Nationwide Career Opportunities
Andersen Corporation logo

Andersen Corporation

4.0 Glassdoor

For more than 121 years, Andersen has designed, manufactured, and marketed premium windows and doors. We have a strong history of commitment to our employees, community, and environmental stewardship. As a privately held company headquartered in Bayport, Minnesota, Andersen employs more than 13,000 people in North America and Europe, all dedicated to upholding our commitment to excellence and reliability. You can trust Andersen to deliver exceptional quality and craftsmanship.

Founded in 1903
Minnesota, USA
5.2K employees (306 in marketing)
78% recommend to a friend
85% CEO approval

Salaries

Posted range

$56K/yr – $87K/yr

Taken straight from the job posting.

See all Andersen Corporation salaries

Marketing Team

Marketing Team Size
200 (4% of company)
Median Career Experience
14 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$382.7K
Traffic Source Mix
Search
53.5%
Direct
40.7%
Referral
3.8%
Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~5.2K

Recent News

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Manager Direct Marketing

Andersen Corporation · Fairfax, VA · On-site