Manager, Digital Shelf Strategy

Responsibilities

• Manage Digital Shelf creative agency relationship and help answer questions, prioritize work, and ensure BIC creative delivery and project management
• Manage content development and plug into KHC marketing processes across all innovation, renovation, LTO and Brand Positioning projects
• Manage brief from brand
• Manage project timelines
• Manage creative reviews from Digital Shelf POV and we are following BIC principles
• Manage syndication process ensuring content reach retailer sites
• Monitor and work with Digital Shelf retail teams to problem solve syndication issues across Innovation, Renovation and LTOs
• Maintain KHC Digital Shelf content guidelines, adapt guidelines to changing retailer capabilities and ensure continuous visibility and adherence across the organization
• Manage critical tools and capability development for totals digital shelf team
• Intake BU Digital Shelf requests and determine how and where Digital Shelf needs to action; Manage connectivity to agency, handle project scoping, and manage timelines

Requirements

• Bachelor’s Degree in Business, Marketing or similar function.
• 3-5 years of experience in eCommerce Marketing, Digital Merchandising, Sales or similar role.
• CPG experience preferred but not required.
• Proficiency in Microsoft Office tools like PowerPoint and Excel.
• Strong communication skills with ability to collaborate across many cross-functional teams and agency partners.
• Ability to analyze data, generate insights, and make data-driven recommendations.
• Demonstrates future-forward thinking and proactively identifies opportunities.
• Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment.
• Naturally inquisitive, highly driven, and very self-sufficient.
• Travel Requirements 1-2 trips per year (subject to change based on team/customer needs)