Manager, Digital Platforms

New York City, NY (Hybrid)

$75K/yr – $85K/yrManager5+ years expFull time

Posted 4 days ago

Job Summary

Own and manage digital content platforms for NYCB and DHKT sites, coordinating multi-team build-outs, QA, content publishing, and vendor collaborations to support season launches and e-commerce experiences.

Job Description

Responsibilities

  • Execute on content management and development needs for two CMS driven, content-rich websites with integrated e-commerce systems — nycballet.com and davidhkochtheater.com — to maintain, create, and deploy compelling and effective consumer-centric experiences
  • In conjunction with the Director, Digital Platforms, work with marketing, IT, Box Office and Customer Care teams to achieve the build-out of annual NYCB and DHKT seasons, making the site/s ready for all ticket on sales, including thorough QA to assure that all business practices are maintained; and to develop and maintain ongoing documentation of required business rules and practices surrounding season builds and ticket on sales
  • Serve as contact with internal clients, DHKT renters, and digital marketing staff at Lincoln Center for the Performing Arts (LCPA) to gather and publish content in various CMS systems on nycballet.com, davidhkochtheater.com, and lincolncenter.org, executing placement and scheduling per priorities set by the Director, Digital Platforms and reflecting the organization’s increased focus on DHKT third-party rentals as a revenue stream
  • Serve as contact with digital marketing staff at Lincoln Center for the Performing Arts (LCPA) to publish NYCB content on their campus-wide digital landscape in promotion of the NYCB brand and season.
  • Own quality assurance for nycballet.com and davidhkochtheater.com — establishing and maintaining QA standards and testing documentation, proactively testing functionality ahead of launches, monitoring critical user journeys (including the ticket purchase path), and identifying, prioritizing, tracking, and resolving issues, escalating to IT or vendors as needed and validating fixes after upgrades and patches
  • Serve as the primary project manager for external vendor work on new feature builds, enhancements and platform upgrades across the content sites and ecommerce paths (including checkout and compliance-related updates) once scope and business rules are established, managing timelines, testing and delivery in close consultation with the Director, Digital platforms
  • Work with various in-house stakeholders/departments to determine requirements and document specifications for all digital projects in conjunction with the Director, Digital Platforms
  • Coordinate with Creative Services and Media to source photography, video, and other digital assets needed for website updates
  • Coordinate with appropriate internal and external parties to strategize/schedule/publish the content for the David H. Koch Theater (DHKT) digital landscape lobby monitors to communicate company and renter activities in a timely manner for optimal promotion
  • Support day-to-day technical and operational coordination with secondary/resale ticket marketplaces and third-party ticketing and third-party ticketing distribution partners in conjunction with the Director, Digital Platforms

Requirements

  • Bachelor's Degree and 5+ years' experience in developing and/or managing content for websites and applications, including experience working with HTML and CSS
  • Strong knowledge of CMS applications and project management tools, including Airtable, Trello and Freshdesk, as well as Google Analytics 4, Google Tag Manager, Google Search Console, and ElasticSearch/Swiftype
  • Experience with virtual waiting rooms, CrowdHandler a plus
  • Familiarity with CRM systems, Tessitura preferred, and REST API website integrations
  • Experience working with external web developers to build and launch digital properties and familiarity with content migration and UAT processes
  • Familiarity with digital signage media management systems, SignageLive experience a plus
  • Familiarity with managing email marketing platforms, Wordfly experience a plus
  • Familiarity working with and managing digital asset management platforms, Vimeo and Cloudinary a plus
  • Experience with Adobe Creative Suite, Photoshop in particular, a plus
  • Experience with PCI Compliance requirements in an e-commerce environment

Preferred

  • Familiarity with CRM systems, Tessitura preferred, and REST API website integrations
  • Experience with virtual waiting rooms, CrowdHandler a plus
  • Familiarity with SignageLive experience a plus
  • Wordfly experience a plus
  • Vimeo and Cloudinary a plus
  • Adobe Creative Suite, Photoshop in particular, a plus
  • PCI Compliance requirements in an e-commerce environment
  • e-commerce/ticket sales compliance requirements a plus
  • Understanding of cross-browser/platform issues and code solutions
  • Knowledge of uploading podcast files for distribution on major podcast hosting platforms and an understanding of how to generate, validate, and troubleshoot an RSS feed URL a plus
New York City Ballet logo

New York City Ballet

New York City Ballet is one of the foremost dance companies in the world, with a roster of spectacular dancers and an unparalleled repertory.The Company was founded in 1948 by George Balanchine and Lincoln Kirstein, and it quickly became world-renowned for its athletic and contemporary style. Jerome Robbins joined NYCB the following year and, with Balanchine, helped to build the astounding repertory and firmly establish the Company in New York.

Founded in 1948
New York, New York, USA
408 employees (188 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all New York City Ballet salaries

Marketing Team

Marketing Team Size
27 (7% of company)
Median Tenure
18.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
516.5K
Monthly Google Ads Budget
$35.8K
Traffic Source Mix
Search
50%
Direct
42.7%
Referral
4.6%
Social
2.1%
Paid
0.4%

Headcount Trend

Current headcount: ~408

Recent News

New York City Ballet logo

Manager, Digital Platforms

New York City Ballet · New York City, NY · Hybrid